- Responsible for industrial markets and projects in Canada- Manage sales channel network- Target key accounts and develop strategies to close new business opportunities

• Identify, qualify and manage potential heat transfer opportunities in Oilseeds, Grain, Sugar and Plastic applications in North America• Create strategies for key accounts to exceed targets in revenue growth, profitability and customer satisfaction • Penetrate targeted markets and develop long term relationships with new and existing customers • Lead client presentations to articulate value proposition of product solutions• Manage sales pipeline and create forecasts and gap closing analysis• Conduct technical presentations at industry shows such as AOCS, IAOM and Texas A&M University short courses

• Develop a complete understanding of SABIC & ARAMCO organizations and key buying influences • Drive technology conversation and acceptance of Heat Exchanger & Separation solutions• Track, target and coordinate all ongoing, planned and future projects within Petrochemical and Oil & Gas industries• Develop and implement key account strategies to deliver sales growth

• Drive and develop sales of Alfa Laval Heat Exchanger products to customers within the Oil & Gas and Chemical Process Industries• Accelerate sales volume for Thermal Group with 30% annual growth rate • Create sales initiatives, define sales and gross margin targets for Alfa Laval Products in Canada with Canadian agents • Manage three Application Engineers in providing marketing and technical support to customers for technology conversion

• Create marketing strategies to increase the sale of Alfa Laval Products in Canada based on “Connect” and “Accelerator” Plans• Analyze engineering data and review bid specifications from clients to design sound engineering and cost effective solutions • Prepare design calculations with sophisticated heat transfer (CAS) design software and negotiate complex technical & commercial contracts • Manage projects with manufacturing centers to completion• Reinforce product development by identifying and exploring potential opportunities in marketplace through a network of regional representatives • Define sales objectives, targets, gross margin, and create support tools & training material to conduct training sessions to clients and consultants

• Consistently exceed sales targets in selling large capital equipment • Develop sales strategy for Amine Purification systems to Refineries• Conduct presentations of company products at clients’ sites• Manage regional representatives in North America and negotiate T&Cs

• Establish, develop and closed sales of chemical recovery and acid purification systems for anodizing and Electroplating industries• Identify and explore potential opportunities in market and research competitive technologies• Collect and qualify engineering data and bid specifications from clients