As a visionary CFO with over 16 years of experience, I have a proven track record of driving transformative financial strategies that fuel growth, innovation, and operational excellence across the Middle East. My expertise spans multiple industries, where I’ve built high-performing financial teams, implemented advanced ERP systems, and led organizations toward sustained success and profitability.From launching startups to optimizing multinational operations, I excel in integrating cutting-edge financial solutions with strategic leadership. I’ve successfully trained employees on ERP systems like SAP, Oracle, and Microsoft, enhancing efficiency by seamlessly connecting these platforms with external systems. My journey includes building startups from scratch, expanding franchise operations, and leading financial and administrative restructures across Egypt, Saudi Arabia, the UAE, Jordan, Kuwait, and Qatar.Key Achievements:• SAP Implementation & Certifications: Delivered successful SAP integration for the Meat & More project, securing ISO and HACCP certifications within three months.• Startup Success with Gways Travel: Founded Gways Travel and achieved 53M SAR in sales within six months using an innovative franchising model.• Financial Optimization: Reduced financial guarantees from 75M SAR to 13M SAR while driving annual sales beyond 600M SAR.• ERP Excellence: Designed and implemented ERP systems that streamlined operations and significantly cut costs across key departments.Core Expertise:• Financial & Administrative Restructuring• Strategic Business Development & Planning• ERP Implementation & Employee Training• Financial Forecasting, Budgeting & Analysis• Market Analysis & Project Management• Risk Management & Internal ControlsMy passion lies in empowering businesses to unlock their full potential through innovative financial solutions and strategic leadership. If you’re looking to elevate your organization, I’d love to connect and collaborate.📧 Email: m.afify@live.com📱 Phone: +966 581000120
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Chief Financial OfficerTharwaa HoldingRiyadh, Sa -
Chief Financial OfficerSadu National Trade Company Jan 2023 - PresentSaudi Arabia• Develop and implement financial strategies to support the company’s growth in food trading and supply chain management. Align financial objectives with organizational goals to maximize profitability.• Oversee financial aspects of supply chain operations, including cost analysis, budgeting, and efficiency optimization. Collaborate with logistics teams to streamline processes and reduce costs in food distribution.• Manage cash flow to ensure liquidity and effective capital utilization. Monitor financial health by analyzing investments, liabilities, and operational expenditures.• Design and execute financial plans to drive revenue growth and enhance profitability. Identify opportunities for expansion and improve cost structures across business operations.• Ensure compliance with regulatory requirements and industry standards. Provide stakeholders with accurate and timely financial reports, ensuring transparency and accountability.• Lead the implementation of ERP systems to enhance financial reporting accuracy, streamline operations, and support digital transformation initiatives.• Manage and mentor finance teams, fostering a culture of accountability and innovation. Develop strategies to enhance team performance and achieve organizational objectives. -
Financial Business ConsultantConfidential Oct 2014 - PresentSaudi Arabia• Conduct detailed reviews of clients' business models to align financial strategies with operational goals. • Oversee and optimize cash flow management to ensure financial stability and operational efficiency. • Prepare and maintain comprehensive financial files tailored to client needs. • Identify and capitalize on new business opportunities to drive customer growth. • Manage diverse investment portfolios, ensuring alignment with clients' long-term objectives. • Guide clients in readiness and planning for IPOs, adhering to regulatory standards. • Conduct feasibility studies informed by market trends and client investment objectives. • Define and monitor Key Performance Indicators (KPIs) for actionable insights into financial performance. • Redesign processes and engineering procedures to streamline business operations. • Forecast revenues and expenses while identifying and reporting variances for prompt action. • Develop innovative solutions and establish measurable goals to enhance profitability. • Provide expert advice on investment strategies, after-tax annuities (ATA), retirement planning, and income generation. • Audit and validate travel agency balance sheets for compliance before submission to the IATA system. • Restructure the management practices of travel agencies in alignment with IATA regulations. • Craft and execute comprehensive financial plans to meet clients' short- and long-term goals. • Monitor financial markets and economic conditions to provide timely and relevant advice. • Collaborate with accountants, real estate agents, attorneys, and other professionals to verify and validate critical information. • Research and recommend investment opportunities tailored to client needs and objectives. -
V-CfoAlwisam Travel & Tour Agency Feb 2023 - PresentRiyadh, Saudi Arabia• Strategic Financial Leadership: Oversee the company’s financial operations, including planning, budgeting, forecasting, and analysis, aligning financial strategies with organizational goals.• Financial Planning and Analysis (FP&A): Develop detailed financial models to forecast revenue and expenses, enabling data-driven decision-making in a dynamic travel and tourism landscape.• Operational Efficiency: Optimize financial systems and processes to improve cost-efficiency and streamline operations, ensuring sustainable profitability.• Risk Management: Identify and mitigate financial risks, including market volatility, regulatory changes, and currency exchange fluctuations common in the travel industry.• Revenue Growth Strategy: Drive profitability by developing innovative pricing strategies, diversifying revenue streams, and leveraging technology to scale travel packages and services.• Regulatory Compliance: Ensure adherence to global and regional financial regulations, including tax codes, labor laws, and tourism-specific guidelines.• Stakeholder Collaboration: Partner with the CEO, Board of Directors, and department heads to align business and financial goals. Build relationships with investors, banks, and financial institutions to secure funding and manage capital.• Team Leadership: Lead and mentor the finance team, fostering a culture of accountability and continuous improvement.• Technology Integration: Implement and oversee financial software and systems to enhance accuracy and efficiency in reporting and analysis.
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Chief Financial OfficerFood Future Company Jan 2021 - Dec 2022Saudi Arabia• As CFO, oversee the financial implications of materials planning and ensure resource allocation aligns with company operations. Integrate supply chain processes with operations, purchasing, logistics, and suppliers to drive cost efficiency and financial sustainability.• Develop logistics plans and manage supplier contracts, ensuring alignment with budget goals. Lead cost containment strategies while resolving logistics issues to protect the company’s financial interests.• Identify and implement planning and forecasting tools to enhance operational efficiency. Drive financial decision-making for reengineering efforts in supply chain planning and execution systems.• Conduct market data analysis to identify revenue-generating opportunities. Leverage financial insights to locate beneficial wholesale deals, boosting company profitability and growth.• Develop and monitor departmental budgets to align with corporate financial objectives. Set annual goals and ensure performance management processes achieve both operational and financial success.• Ensure adherence to CGMP, quality control, and safety standards across supply chain operations, safeguarding financial and operational integrity. Provide strategic leadership to mitigate risks affecting the supply chain and broader financial health.• Strategically address supply chain disruptions, such as delivery delays and supplier challenges, ensuring financial stability while maintaining operational efficiency.Achievements:• Responsible for all process supply chain departments (create the entire section from planning, logistics, and warehouses).• Assist in implementing the Meat & More project by training the staff at internal systems and processesrelated to the business.• Leading the company to obtain ISO and HACCP. -
Chief Operating OfficerFood Future Company Jan 2021 - Jan 2022Saudi Arabia• Overseeing the daily business and administrative operations and improving operating procedures for optimal efficiency.• Evaluating and improving the effectiveness of operational procedures both internally and externally.• Directing and motivating employees to meet sales and organizational goals.• Evaluating company performance and recommend strategies to improve results.• Evaluate performance by analyzing and interpreting data and metrics.• Participate in expansion activities (investments, acquisitions, corporate alliances etc.).• Collaborate with CEO in setting and driving organizational vision, operations strategy, and hiring levels.• Strategically plans the process and procedures control for the company's growth.• Implementing organizational-wide goal-setting, performance management, and yearly operations planning. Assists integrate strategy into concrete measures for growth.• Build and maintain trusting relationships with key customers, clients, partners, and stakeholders.• Manage capital investments and expenses assertively to ensure that the company achieves investor targets for growth and profitability. -
Chief Financial OfficerGways 2019 - Dec 2022Saudi Arabia• Developing strategies to steer the company’s future in a profitable direction.• Controlling company costs and introducing tactical initiatives to address losses.• Overseeing marketing initiatives and implementing better business practices.• Ensuring that all employees, including senior management, have access to mentoring and coaching, to optimize motivation levels.• Developing and controlling all operational budgets to ensure that the company has all the resources required to meet its objectives within agreed financial parameters and to maintain the financial strength of the company.• Develops and implements policies for daily operations, and communicates these policy changes to department supervisors.• Ensures alignment with current company policies and goals, including those that the COO creates themselves, as well as those developed by the CEO and other executives.• Establish policies and procedures that promote company culture and vision.• Ensure that the company complies with all legal and regulatory requirements. -
Chief Operating OfficerGways Opportunities 2019 - Dec 2022Saudi Arabia• Overseeing the daily business and administrative operations and improving operating procedures for optimal efficiency.• Effectively manage costs to support the CEO in making decisions about the company's finances and investments.• Evaluating company performance and recommend strategies to improve results.• Collaborating with management and other stakeholders to raise capital and carry out other business-expanding strategies.• Strategically plans and solve any problem that arises.• Monitoring current projects includes reporting status, progress updates, and identifying areas that require corrective actions.• Establishing policies that improve and promote company vision and culture.• Evaluating company performance and recommend strategies to improve results.Achievements:• Establishing the company from the beginning and planning for franchising branches.• The company's sales reached 13 million riyals in 6 months. -
Chief Financial OfficerAsfar Travel Sep 2015 - 2020Saudi Arabia• Manage risk assessments by analyzing the organization’s liabilities and investments.• Supervise finance personnel such as controllers, financial advisors, financial consultants and treasurers.• Strategically plan, implement, and manage investment and marketing strategies.• Ensure that Financial and Accounting policies & procedures are in accordance with statutory regulations and global standards and complying with risk management and internal controls.• Take charge of Finance, Accounts and Taxation matters. Ensure that all accounting records are properly and timely maintained.• Co-ordinate with stakeholders for arrangement and management of funds.• Negotiate contracts and agreements with third parties for commercial aspects of the running of health care center and branches.• Develop plans, assign, and review work of staff to ensure that group objectives are met. • Providing strategic direction to the institution through strategy formulation, decision making, forecast/budgeting and its implementation/monitoring.• Implementing internal controls and ensuring efficient and effective financial operations as per industry benchmarks.Achievements:• Restructuring of the financial department.• Install a new ERP system.• Reducing financial guarantees from 27 million riyals to 13 million riyals and achieving sales of more than 60 million riyals. -
Iata & Financial ConsultantKafaat Marketing Co. For Trading Aug 2014 - 2019Riyadh, Riyadh, Saudi Arabia• Forecast revenues and costs and report any discrepancies.• Provide solutions and set goals to increase profitability.• Provide advice or educate clients related to investment, advice, product concerns, after tax annuities (ATA), retirement planning, and retirement income.• Review the balance sheet of a travel agency before uploading it to the IATA system• Restructure travel agency management in accordance with IATA rules.• Developing financial plans to help clients achieve their long-term and short-term financial goals.• Monitoring financial markets and economic conditions.• Communicating with accountants, real estate agents, attorneys, and other professionals to verify the information.• Researching suitable investment opportunities for clients.
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Financial ManagerAlsandross Travel & Tour Agency (My Flight) Oct 2013 - Sep 2015Ar Riyadh• Preparing business activity reports, financial statements, and forecasts. • Ensuring financial legal requirements are met.• Analyzing market trends to discover business opportunities and maximize profits.• Advise on investment activities and provide strategies that the company should take.• Oversee operations of the finance department, set goals and objectives, and design a framework for these to be met.• Liase with auditors to ensure appropriate monitoring of company finances is maintained.• Participate in strategic data analysis, research, and modeling for senior company leadership.• Handle and manage IATA reconciliation and bank reconciliation and weekly payments.• Ensure compliance with accounting policies and regulatory requirements.• Managing, preparing and interpreting reports, budgets, accounts, commentaries and financial statements.
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Chief AccountantAl-Ahram Travel & Tourism Apr 2011 - Oct 2013Saudi Arabia• Contribute to the preparation of the annual revenue and capital budgets, monitoring of financial performance and completion of the annual accounts.• Assist with the planning, testing, training, implementation and review of all aspects of computerized financial systems.• Ensure the Treasury Management and Banking functions operate in accordance with legislative, regulatory and organizational requirements.• Carry out any other duties that are within the scope and grading of the post directed by the line manager.• Ensuring the integrity, accuracy, and timelines of all financial records, ensuring all income and liabilities are accurately recorded, reconciled and reviewed.• Support role to the Finance Manager with ad hoc project management and necessary reports.• Support the finance function and relevant business information including preliminary workings for the capital requirements. • Reviewing financial statements and reporting on any errors or anomalies in accounting methodology.• Conducting research to identify new accounting methods or procedures which could improve efficiency or effectiveness of operations. -
Senior AccountantMyholidaytravel Mar 2009 - Apr 2011Riyadh, Saudi Arabia• Preparing financial analyses, reports, revenue projections, and forecasting expenditure.• Assisting with preparing and monitoring budgets.• Maintaining and reconciling balance sheet and general ledger accounts.• Performing other accounting duties and supporting junior staff as required or assigned.• Ensure the monthly and quarterly Bank Compliance activities are performed in a timely and accurate manner.• Maintaining and reconciling balance sheet and general ledger accounts.• Assisting with annual audit preparations.• Resolving financial problems, performing audits, and analyzing profit loss.• Maintaining a general ledger by inputting daily financial transactions. -
Insurance Head AssistantArabiti Magazine. Jun 2008 - Feb 2009Cairo, Egypt• Schedule appointments, events, and travel arrangements for the company.• Update the database regularly to make sure current customer information readily available.• Keep track of office expenses and perform basic bookkeeping duties to ensure staying within the budget.• Manages individual expense accounts budgets for annual client events.• Helping customers understand their insurance policies by answering questions about coverage, exclusions, and other details.• Reviewing applications for new insurance policies to ensure that all required information has been provided.• Handle escalated complaints by collaborating with internal stakeholders to resolve the complaints according to the complaint resolution process.
Mohamed Afify Education Details
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Accounting
Frequently Asked Questions about Mohamed Afify
What company does Mohamed Afify work for?
Mohamed Afify works for Tharwaa Holding
What is Mohamed Afify's role at the current company?
Mohamed Afify's current role is Chief Financial Officer.
What schools did Mohamed Afify attend?
Mohamed Afify attended Benha University.
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Mohamed Afify
Results-Driven Senior Accountant | Financial Excellence | Expert In Accounting, Consolidation, And OptimizationRiyadh, Saudi Arabia1gmail.com -
Mohamed afify
Gis Expert @ Naif Arab University For Security Sciencecertified Trainer From InterpolRiyadh, Saudi Arabia -
MOHAMED AFIFY
Seasoned Land Surveying Leader: Driving Precision And Excellence Across Gulf Construction Projects | Expert Land Surveyor: Orchestrating Seamless Operations For Mega-Scale Projects In The Arab Gulf RegionDuba -
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