Mohamed Ashraf Email & Phone Number

Egypt

● Develop and Execute Strategic Plans to Drive Business Growth, Expand Market Share, and Enhance Brand Positioning.● Optimize Retail Operations by Managing Inventory, Improving Supply Chain Efficiency, and Refining Merchandising Strategies to Achieve Cost Reduction and Sales Growth.● Lead Product Strategy and Merchandising Efforts, Curating Product Assortments aligned with Market Trends and Customer Preferences.● Direct Marketing and Brand Management Initiatives to Increase Customer Engagement, Loyalty, and Acquisition through Targeted Campaigns and Promotions.● Lead and Mentor Retail Teams, Fostering a Culture of High Performance, Collaboration, and Continuous Improvement.● Enhance Customer Experience Strategies across all Channels, Ensuring a Seamless and Consistent Shopping Experience.● Monitor and Analyze Sales Performance to set KPIs, Improve Profitability, and Support Data-Driven Decision-Making.● Manage Financial Planning and Budgeting to Ensure Sound Financial Management, Effective Cost Control, and Resource Optimization.

Egypt

● Developed a profitable product mix by analyzing market trends and customer preferences, leading to a 25% increase in sales for key categories.● Sourced and negotiated with vendors to secure high-quality merchandise within budget, achieving a 5% reduction in procurement costs.● Built and maintained strong relationships with key suppliers, enabling access to unique, high-demand products that differentiated the store's offerings.● Implemented competitive pricing strategies to maximize sales and profitability, resulting in a 10% increase in profit margins while effectively managing markdowns and promotions to clear slow-moving inventory.● Designed and executed visually compelling product displays and collaborated with store layout teams to enhance the customer shopping experience, increasing in-store engagement.● Collaborated with cross-functional teams (marketing, sales, and operations) to ensure alignment and successful execution of merchandising initiatives, driving an improvement in promotional campaign effectiveness.● Monitored sales data to identify top-selling and underperforming items, adjusting inventory levels and assortments to minimize stockouts and optimize sales.● Maintained a data-driven approach to refine product assortments, support buying decisions, and enhance overall store profitability, contributing to a reduction in excess inventory and improved turnover rates.

Egypt

● Analyzed and Identified Target Audiences to Build Detailed Buyer Personas, Ensuring all Marketing Efforts were Tailored to Customer Needs and Preferences.● Created and Managed Social Media Accounts on Relevant Platforms, Driving an Increase in Online Engagement and Expanding Brand Reach.● Developed and Executed Comprehensive Marketing Strategies that Increased Brand Awareness, and Customer Engagement, Attracting New Customers, and Effectively Retargeting Existing Ones, Leading to a Growth in Customer Base and a Boost in sales.● Implemented Digital Marketing Campaigns Across Multiple Channels, Continually Analyzing Performance Metrics to Optimize ROI and Enhance Brand Visibility.● Leveraged Data Analytics to Monitor Sales Trends, Consumer Behavior, and Marketing Effectiveness, Enabling more Targeted and Efficient Marketing Efforts.● Improved Communication Channels with Customers, Fostering Stronger Relationships and Loyalty, which Contributed to Sustained Sales Growth.

Egypt

● Planned and Managed the Upgrade of Inventory and Accounting Software to QuickBooks POS for Sales and Inventory Management and QuickBooks Premier for Accounting, resulting in a Reduction in Data Entry Errors and an Improvement in Reporting Accuracy and Speed.● Learned and Implemented a Custom Program using Microsoft Access to Calculate worker’s wages, Enhancing Payroll Accuracy and Reducing Processing Time by 70%.● Recorded Financial Transactions and Implemented Efficient Accounting Practices, Ensuring Compliance with Regulatory Standards and Internal Policies, Contributing to an Increase in Audit Efficiency.● Monitored Inventory, Sales, and Purchases, Supervised Inventory Counts, and Analyzed Data to Support Data-Driven Decision-Making.● Prepared and Presented Monthly Financial Reports to Senior Management, Providing Actionable Insights that Enhanced Business Performance and Highlighted Areas for Improvement.● Collaborated with Merchandising and Operations Teams to Streamline Processes and Optimize Resource Allocation, Resulting in a Reduction in Operational Costs.● Played a Key Role in Driving Cost Control Measures, Improving Financial Efficiency, and Contributing to Overall Business Growth.

Egypt

● Gained Hands-On Experience in Key Areas of the Fashion Retail Business, Including Accounting, Merchandising, Sales, Warehouse Operations, Inventory Management, and Customer Service, providing a Solid Foundation for a Future Career in the Industry.● Assisted in Inventory Management Processes, Merchandising, and Warehouse.● Supported the Sales Team in Driving Revenue Growth through Enhancing Store Presentation to Maximize Sales and Exceptional Customer Service.● Collaborated with the Accounting Team on Recording Daily Transactions, and Developing Essential Skills in Accounting.

Egypt

● Led the Store's Setup from Concept to Completion, Designing the Layout, Decor, Ambiance, Lighting, Fixtures, and Merchandising Displays to Create an Engaging Customer Experience.● Developed and Executed the Strategic Direction of the Store, Including Sourcing and Purchasing Clothing from Vendors, Sales Forecasting, and Shaping Visual Merchandising (VM) for Apparel and Interior Design.● Curated and Selected Clothing Collections aligned with Current Trends, Target Audience Preferences, and Budget Considerations, Increasing Customer Satisfaction.● Created and Implemented Marketing Strategies to Promote the Store and its Products through Online and Offline Channels, Achieving an Increase in Brand Awareness and Growth in Social Media Engagement.● Managed Financial Operations, Including Budgeting, Bookkeeping, Cash Flow, and Financial Reporting, Leading to an Improvement in Profit Margins.● Analyzed Store Data and Performance Metrics to Optimize Inventory Management, Reduce Costs, and Enhance Return on Investment (ROI).

Bachelor Of Commerce, Accounting And Finance, Good

Bachelor of Commerce in Accounting and Finance.

Practical Skills, Organizational Communication, General

This 6-month immersive program honed my problem-solving skills through the "McKinsey approach," developing strategic thinking.

Financial Analyst, Accounting And Finance

This program strengthened my financial analysis skills, equipping me with the fundamentals of financial reporting, ratio analysis.

Business Analyst, Business Analytics

This program equipped me with the skills to translate business needs into actionable insights through data analysis and visualization..

Marketing Analytics

This program honed my skills in analyzing marketing data to gain valuable customer insights and optimize marketing strategies for better.

Digital Marketing Nanodegree

This program provided a comprehensive foundation in Digital Marketing strategies, covering essential areas like marketing fundamentals.