Mohamed Ellaban Email and Phone Number

• A key member of the KSA Leadership Board Team, responsible for managing the strategy, sales and operations of J&J ( JV, OTC Business unit & Distribution unit.)Responsible for leading a team; iterating and executing the market strategy, Managing teams,accounts& distributors to deliver against key revenue and market share objectives. Lead sales force effectiveness, open new channels, and ideas to create more value sales and profitability.. Create customer partnership platforms with focus on key accounts. Lead the team on contract negotiation and JBP while helping rationalization in margins and focus on sell out.• Overall responsibility to deliver the financial commitment by month by quarter and full year. STT & NTS $ target with a robust demand forecast aligned to the inventory goals and contractual agreements.• Build a solid business plan aligned to the marketing brand strategy and designed to deliver the correctMarket share target by brand, category, and channel.• Ensuring brand portfolio has the optimal coverage, pricing and distribution strategy.• Ensure that the in-store standards are clearly articulated and executed by the distributors.* Business Plan Management* • Create a roadmap with the business stakeholders stating a clear vision and mission aligned to the company roadmap.• Ensure the plan is aligned with the senior management team/Business partners and implemented both internally and externally.• Lead a diverse team and drive a One Team Growth mentality.• Lead the team route planning and efficiency through using SFA tools.• Full P&L Management to ensure Cost & Operational Efficiency across P&L lines.• Recognize the drivers of costs and develop plans jointly with the distributor to improve efficiency e.g. carrying costs and sales costs.• Create and implement the organization's strategy, integrating cutting-edge methods to capitalize on digital and eCommerce platforms.• Cross functional Regular Support & Market insights

• Lead Unilever Health&Beauty Channel strategy for all categories in different sub-channels mainly pharmacy• Drive distributor and key customer strategies for Health& Beauty Channel mainly pharmacy.• Work with commercial and marketing teams to coordinate new brand launches across Health& Beauty Channel • Design/Drive JBP with Distributor and Key Customers across Pharmacy Channel.• Collaborate with distributors KAM teams, Manage the relationships with key chain pharmacies across the channel and build relations with key stakeholders• Work with internal / government stakeholders on product Development of Health Care Products in line with respective country strategies.• Lead RTM, promotion, activity calendar, shopper and people strategies for Health& Beauty channel across KSA markets.• Work closely with marketing team to identify Health Care portfolio opportunities and design winning new product launch strategies for identified portfolios.• Create and build the business model for Unilever to successfully Conquer premium beauty within the Health& Beauty Channel.• Build Annual Health& Beauty Channel Activity calendar to maximize ROI based activity planning • Build Annual Business plans for Health& Beauty Channel• Lead CD teams and distributor to evaluate the size of prize, priorities launch markets & implement go-to market strategy and support.• Provide all reports and analytics on channel performance and opportunities to grow the business• Work closely with distributor trade marketing, sales, supply chain and IT departments to enable them to create efficiencies in their systems.• Implement Health& Beauty Channel perfect store with shopper Marketing team• Monitor business performance at Health& Beauty Channel at category/brand levels• Work with finance team, align on financial measurements by category/Brand level.• Work with Supply Chain team to Drive S&OP Cycle efficiently to ensure smooth and efficient forecasting in both sides Unilever and Distributor.

• Sets business plans, priorities, budgets and performance objectives for assigned Key Accounts; ensures cross-functional understanding of these plans with Marketing, Commercial, Market Access and other key functions. • Allocates resources across Key Accounts to meet the business plan. • Ensures full fulfillment of contractual elements with Key Account customers. • Acts as point of integration for services across the J&J portfolio in specific Key Accounts. • Ensures achievement of the Key Account Plans and delivery of the required financial results. • Provides expert insight into the local market dynamics, legislation and their impact on Key Accounts. • Builds and sustains long term customer partnerships with Key Accounts that create mutual value. • Ensures access and influence to Key Account and legislative decision-makers in order to achieve a favorable position for the J&J portfolio. • Performs and reports on competitive intelligence activities on Key Accounts. • Runs or works on projects that develop KAM capability throughout the Country. • Provides leadership, mentoring and coaching to assigned KAM associates.

An in-store expert in the merchandising, pricing, Profit management, Vendor Management, Marketing, inventory control and sales of a group of Brands and products. As the expert of a specific category of products.1- Driving the category Strategy to Massively grow Sales over market growth to gain more market share2 -Drive the pricing, shelving, marketing and promotions of the category's brands and products in order to make them as visible, accessible, and appealing to customers as possible.3-Contributes to the profitability of a retail location by increasing the volume of products that are sold within the category, and improving the speed of inventory turnover within the category4-Maintain a productive relationship with vendors (JBP) that is mutually beneficial, as well as create an engaging relationship with customers that is interactive and satisfying.5-Managing vendor relationships include (right selection, availability, products acquisition, effective communications and cooperative relationships with vendors, negotiating pricing, delivery and payment terms with vendors), all of which affect the retail profit margin of the products and the individual retail store. 6-Responsible for setting competitive pricing points, and adjusting the pricing to Satisfy Customers and increase sales and clear out stagnant items from inventory7-Work closely with buyers to expand successful product lines, and implement successful exit strategies for unsuccessful unpopular merchandise8-Successful marketing of a product or product line with the right formula which includes pricing and availability, balanced with consumer demand9-Expert in the basic marketing success formula - the right products at the right time for the right price10-Managing inventory and for effectively planning and forecasting in order to maximize the profitability of the inventory flow.11-Create trend forecasts and implement sales plans and financial analysis of the Category

1. Plan, develop and direct marketing efforts for NUXE brand 2. Create strategies to take advantage of market opportunities3. Conceptualize strategic initiatives and implement details of a campaign4. Execute strategies with cross-functional teams5. Manage external marketing partners such as advertising agencies, digital marketing firms and production companies6. Supervise Brand Field team ( Direct report and Dotted line ) A team of 12 member7. Manage access to brand assets and budget. Total revenue of 40 M.8. Develop brand standards and usage guidelines9. Assist integration of campaigns with brand consistency10. Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research11. Analyze sales data to update a brand or category portfolio, determine new products launch and delete underperforming products12. Communicate Directly with departments such as manufacturing and R&D to consult on package and product as it relates to branding in Saudi Market13. Write reports, specifications and creative briefs14. Instruct Brand Training and Brand Values.15. Developing new sales channels to the Brand to keep the growth at high level16. Managing and keeping good relation with KSA big pharmacy chain accounts ( Nahdi, Dawaa, Whites, Boots, Souliman Habib, Tadawi,United, Noura,..etc)17. Managing and keeping good relation with KSA big beauty shops and para-pharmacies ( Sephora - Nuvola - Nahdi Care - ADMA, Derma,..etc)

1. Lead and supervise pharmacies teams to achieve corporate goals.( 24 Store Manager as subordinates )2. Lead and supervise pharmacies teams to achieve area Sales budget ( 145 M) of Sales and profitable items’ sales. 3. Develop pharmacies team to reach peak performance through evaluation, coaching &counselling. 4. Improve interdepartmental communication through regular communication meetings and organizing and sharing in monthly Team building activities with pharmacies team. 5. Re-Enforce Company Reputation through assuring Pharmacies’ compliance with regulatory requirements (awareness, follow up, reporting ...). 6. Follow up the availability of items and transfer Items between pharmacies to ensure the maintaining of the optimum stock. 7. Follow up, manage and transfer near expired items between pharmacies to minimize expiry returns value. 8. Give regular market feedback (competitors, new location, new items, infrastructure changes...etc.). 9. Lead and supervise pharmacies teams to assure waste and cost reduction (monthly expenses and discounts, NTI consumption, electricity & telephone bills ...). 10. Ensure store readiness through following up of maintenance issues, POS, SPAN... 11. Manage visual merchandiser to assure the implementation of merchandize activities (re-pricing, promotions, in store activities....)

1. Lead and supervise pharmacies teams to achieve corporate goals.2. Lead and supervise pharmacies teams to achieve area Sales budget of Sales and profitable items’ sales. 3. Develop pharmacies team to reach peak performance through evaluation, coaching &counselling. 4. Improve interdepartmental communication through regular communication meetings and organizing and sharing in monthly Team building activities with pharmacies team. 5. Re-Enforce Company Reputation through assuring Pharmacies’ compliance with regulatory requirements (awareness, follow up, reporting ...). 6. Follow up the availability of items and transfer Items between pharmacies to ensure the maintaining of the optimum stock. 7. Follow up, manage and transfer near expired items between pharmacies to minimize expiry returns value. 8. Give regular market feedback (competitors, new location, new items, infrastructure changes...etc.). 9. Lead and supervise pharmacies teams to assure waste and cost reduction (monthly expenses and discounts, NTI consumption, electricity & telephone bills ...). 10. Ensure store readiness through following up of maintenance issues, POS, SPAN... 11. Manage visual merchandiser to assure the implementation of merchandize activities (re-pricing, promotions, in store activities....)

1. Dispense prescriptions. 2. Communicate with prescribers3. Ensure patients' safety4. Counsel patients5. Work with patients on general health6. Deal with insurance companies7. Manage staff. 8. Perform administrative tasks9. Educate health provider colleagues