Mohamed Yahya Email & Phone Number

Hawalli, Kuwait

As a performance marketer at Aldawaeya, I lead the strategy and execution of digital advertising campaigns across platforms such as Facebook, Snapchat, and Google Ads. My role focuses on optimising performance to drive client success and achieve measurable results.Key Responsibilities:Manage, analyse, and optimise digital advertising campaigns across Facebook, Snapchat, and Google Ads to maximise ROI and client satisfaction.Develop and implement comprehensive media strategies that align with client objectives and target audience insights.Utilise Google Analytics and other tracking systems to monitor campaign performance, generate actionable insights, and inform strategic adjustments.Key Achievements:Achieved a 35% increase in overall campaign performance through targeted optimizations and strategic media planning.Successfully managed an annual ad budget exceeding $200,000, resulting in a 40% growth in client acquisition rates.Spearheaded a cross-channel advertising initiative that improved brand visibility and engagement by 50%, significantly enhancing client retention.With a strong foundation in performance marketing and media buying, I am committed to delivering exceptional results and driving growth for my clients through innovative advertising solutions.

Egypt

In my role as a Media Buyer at ExpandCart, I was responsible for creating and managing digital advertising campaigns across multiple platforms, including Google, Facebook, Instagram, Snapchat, Speakol, and push notifications. My focus was on driving client success through targeted media strategies that maximise engagement and ROI.Key Responsibilities:Develop, implement, and optimise comprehensive media buying strategies for various digital channels to meet client objectives.Create engaging ad content and manage campaigns across platforms, ensuring alignment with brand messaging and target audience.Analyse campaign performance metrics and adjust strategies accordingly to enhance effectiveness and achieve desired outcomes.Key Achievements:Successfully increased client lead generation by 50% through targeted ad campaigns, optimising ad spend for maximum impact.Managed an annual advertising budget exceeding $300,000, resulting in a 35% increase in overall sales for key clients.Improved click-through rates by 40% through strategic A/B testing and continuous optimization of ad creatives and targeting.With a strong foundation in digital marketing and media buying, I am committed to delivering exceptional results and driving growth for clients through innovative and data-driven advertising solutions.

Riyadh, Saudi Arabia

As a Media Buyer, I specialise in developing and executing tailored media buying strategies that drive results for clients across various digital platforms. My focus is on maximising ROI while enhancing brand visibility and engagement.Key Responsibilities:Develop and execute comprehensive media buying strategies across digital platforms to align with client goals and objectives.Analyse campaign performance metrics to optimise ad spend, ensuring efficient allocation of resources and enhanced ROI.Collaborate closely with clients to understand their unique needs and tailor strategies that effectively reach their target audience.Key Achievements:Increased client brand awareness by 50% through targeted ad campaigns on social media and search engines, significantly boosting visibility.Successfully managed campaigns with an annual budget exceeding +$10,000, achieving a 50% increase in leads and conversions for clients.Implemented data-driven optimization strategies that resulted in a 50% reduction in cost-per-acquisition for multiple clients, enhancing overall campaign efficiency.With a strong analytical background and a commitment to delivering exceptional results, I continuously strive to elevate my clients' marketing efforts and drive sustainable growth.

Maadi, Cairo Governorate, Egypt

As a Freelance Media Buyer, I specialise in developing and executing tailored media buying strategies that drive results for clients across various digital platforms. My focus is on maximising ROI while enhancing brand visibility and engagement.Key Responsibilities:Develop and execute comprehensive media buying strategies across digital platforms to align with client goals and objectives.Analyse campaign performance metrics to optimise ad spend, ensuring efficient allocation of resources and enhanced ROI.Collaborate closely with clients to understand their unique needs and tailor strategies that effectively reach their target audience.Key Achievements:Increased client brand awareness by 45% through targeted ad campaigns on social media and search engines, significantly boosting visibility.Successfully managed campaigns with an annual budget exceeding $100,000, achieving a 30% increase in leads and conversions for clients.Implemented data-driven optimization strategies that resulted in a 50% reduction in cost-per-acquisition for multiple clients, enhancing overall campaign efficiency.With a strong analytical background and a commitment to delivering exceptional results, I continuously strive to elevate my clients' marketing efforts and drive sustainable growth.

Saudi Arabia

As a Senior Media Buyer at Alhijab, I lead the strategy and execution of digital advertising campaigns on Google Ads. My role focuses on optimising performance to drive client success and achieve measurable results.Key Responsibilities:Manage, analyse, and optimise digital advertising campaigns on Google Ads to maximise ROI and client satisfaction.Develop and implement comprehensive media strategies that align with client objectives and target audience insights.Utilise Google Analytics and other tracking systems to monitor campaign performance, generate actionable insights, and inform strategic adjustments.Key Achievements:Achieved a 1500% increase in overall campaign performance through targeted optimizations and strategic media planning.Spearheaded a cross-channel advertising initiative that improved brand visibility and engagement by 50%, significantly enhancing client retention.With a strong foundation in performance marketing and media buying, I am committed to delivering exceptional results and driving growth for my clients through innovative advertising solutions.

6Th Of October, Al Jizah, Egypt

As a media buyer at Ilac-architects, I was responsible for creating and managing targeted advertising campaigns to enhance brand visibility and generate leads in the competitive real estate market. My focus was on leveraging Facebook's advertising tools to reach potential clients effectively.Key Responsibilities:Develop and execute Facebook advertising strategies tailored to attract potential homebuyers and investors, ensuring alignment with overall marketing goals.Create engaging ad content and visuals, utilising analytics to monitor performance and optimise campaigns for maximum reach and engagement.Analyse page analytics and campaign metrics to derive insights and inform future advertising strategies, enhancing overall effectiveness.Key Achievements:Increased lead generation by 60% through targeted Facebook ad campaigns, significantly boosting client inquiries and property viewings.Achieved a 35% reduction in cost-per-lead by implementing data-driven optimization techniques and A/B testing of ad creatives.Successfully grew the Facebook page following by 50%, enhancing brand presence and community engagement within the local market.With a strong foundation in social media marketing and a commitment to delivering measurable results, I consistently strive to enhance client success through innovative and effective advertising strategies.

Bachelor'S Degree, Accounting, Good

Activities and Societies: Accounting Marketing Administration Math Statistics Planing

Diploma Of Education, Icdl, Very Good

Activities and Societies: As part of my ICDL (International Computer Driving License) Diploma at the Russian Culture Center Cairo Computer.