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At grei, a burgeoning media agency I co-founded in Erbil, I propelled our growth from one part-time employee to twenty full-timers and over twenty freelancers within 18 months. We exceeded our 3-year revenue target by 300%, hitting a total revenue of 2M in total revenue by December, 2021, without accruing debt or investor reliance. Since then, we have achieved and exceeded our yearly financial targets. My role involved developing financial assessment software, boosting cash flow, and enhancing client relations, securing contracts worth over $1M, along with numerous smaller ones.Furthermore, my involvement at grei extended to the technical oversight of nearly all client deliverables. This encompassed campaign development and strategy, video production, media buying, digital marketing, event management, and mass communications. My hands-on approach ensured that each project not only met but often exceeded our clients' expectations in terms of quality and innovation.I helped implement an effective HR policy, improving productivity and project delivery by 150% in six months, and expanded our reach into markets in Baghdad, Dubai, Europe, and the US. Currently, I'm focused on expanding our media department to create impactful narratives on regional issues through documentaries and diverse content forms, marking grei's evolution from a media agency to a narrative-change catalyst.

As a Producer and Platform & Strategy Developer (February 2018 – July 2020), I spearheaded the development of new strategies for content distribution and user engagement across platforms like Instagram, YouTube, and Facebook. This involved not only devising documented strategies but also hands-on management of content dissemination and platform-specific strategy development. I was also responsible for producing diverse content, including videos, photos, and graphics, for Yalla’s digital platforms. Beyond online presence, I actively participated in planning and executing offline events, ensuring they complemented our digital strategies for maximal impact.In my preceding role as Business Director (February 2017 – February 2018), I laid the groundwork for Yalla's commercial success. Tasked with building the organization's advertising strategy, I prepared business plans for expansion and actively engaged with clients to integrate their advertising into Yalla's content. This involved concept development for marketing, content production, scriptwriting, and casting for client products. My responsibilities extended to assessing sales, managing budgets, and reporting to supervisors. I played a pivotal role in expanding Yalla’s production capabilities, which included scaling up the team, enhancing equipment, and optimizing our location. Setting pricing for production services and developing a business policy, I ensured the quality of our production and steered our long-term direction, particularly during a period when the organization faced funding challenges.

As a Senior Editor, and Social Media Manager at Yalla, Erbil, I was a key player in a diverse team of over 30 professionals. My role revolved around producing new daily content that resonated with Yalla's vision, coordinating with a large team that included photographers, publishers, freelancers, and image libraries to ensure a rich mix of material for our website and social media platforms.In addition to identifying engaging subjects for our various digital offerings, I was deeply involved in the development of Yalla's editorial policies. This included overseeing the creative and linguistic aspects of content produced by our team and external contributors, ensuring accuracy and consistency across our platforms. Managing the translation of content between Kurdish, Arabic, and English, I played a pivotal role in broadening our reach and accessibility. My responsibilities also extended to the strategic planning of content production and fostering growth on social media platforms, including Facebook, YouTube, Instagram, and Snapchat. Beyond these, my role encompassed photography, videography, journalism, and multimedia editing, contributing to the dynamic and diverse nature of our content.

At British American Tobacco (BAT), my tenure as a Global Graduate offered me a deep dive into the intricate world of tobacco and smoking products. Recognized as one of the industry's top three giants, BAT had handpicked me for their academic program designed to groom highly talented individuals for senior management roles. In this role, my weeks were punctuated with market visits alongside the distribution team, where we meticulously assessed our distribution discipline and mechanisms. This ensured the company's policies were being seamlessly followed on the ground. I was deeply involved in market research, studying consumer behavior to sculpt strategies for penetrating the market further.I was an active participant in our weekly and monthly meetings with distributors and partners where I was invited to pinpoint areas needing improvement. Regular visits to the regional headquarters in Dubai were crucial; they ensured alignment between the home office's practices and company programs.

• Meeting and liaising with clients to discuss and identify their advertising requirements• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Presenting the campaign ideas and budget to the client• Liaising with, and acting as the link between, the client and advertising agency through regular contact with both, ensuring that communication flows effectively• Negotiating with clients and agency staff about the details of campaigns• Handling budgets, managing campaign costs and invoicing clients and writing client reports• Monitoring the effectiveness of campaigns, undertaking administration tasks and arranging and at-tending meetings;• Making 'pitches', along with other agency staff, to attempt winning new business for the agency.

At Carrefour Hypermarkets, my role as Assistant Marketing Manager was a dynamic intersection of support and initiative. I was the linchpin in our marketing team, aiding the Marketing Manager in orchestrating a diverse range of activities. This included everything from crafting marketing materials to coordinating communications across various channels. Whether it was penning engaging content for our website or ensuring our promotional literature hit the mark, each task was an opportunity to enhance our brand's narrative and connect with our audience.My responsibilities also extended to the logistical side of marketing. I managed the meticulous details behind our marketing events and exhibitions, coordinating with venues and overseeing the distribution of materials. Acting as a liaison between agencies, companies, and our stores, I ensured that every campaign and event reflected Carrefour's vibrancy and spirit. This role taught me the essence of marketing