As the COO and Co-Founder of Lezzoo Medicine, I play a pivotal role in leading the company’s operations and strategic growth. My responsibilities include overseeing day-to-day operations, ensuring seamless collaboration between departments, and driving process optimization across the organization. I work closely with our leadership team to shape and implement business strategies that align with our mission to revolutionize access to healthcare through cutting-edge technology and logistics.

• Spearheaded growth and ensured profitability for Lezzoo Pharma, pioneering the first MOBILE and DELIVERY APPLICATION PHARMACY in Iraq.• Devised and executed EFFECTIVE MARKETING and PROMOTIONAL STRATEGIES to enhance BRAND VISIBILITY and foster CUSTOMER ENGAGEMENT.• Oversaw day-to-day operations to uphold HIGH STANDARDS of customer SATISFACTION and SERVICE EXCELLENCE.• Implemented INNOVATIVE TECHNOLOGIES to optimize pharmacy operations and streamline the DELIVERY PROCESS.• Collaborated with cross-functional teams to drive OPERATIONAL EFFICIENCY and achieve SUPERIOR OUTCOMES.• Stayed abreast of INDUSTRY TRENDS and ADVANCEMENTS to seize new GROWTH OPPORTUNITIES and expand MARKET PRESENCE.• Cultivated a CULTURE of INNOVATION, CREATIVITY, and CONTINUOUS IMPROVEMENT to maintain COMPETITIVE EDGE.

• Set OVERALL COMMERCIAL STRATEGY for the country, defining mission and format positioning, and approving strategic guidelines.• Source SUPPLIERS and VENDORS, negotiate COST-EFFECTIVE PURCHASES and deals.• Finalize policies, procedures, and standards.• Create, implement, and monitor STOCK INVENTORY SYSTEM.• Manage PAYMENT TERMS and DISCOUNTS with suppliers.• Establish guidelines/processes for IMPORTS in line with overall merchandise Strategy.• Ensure proper implementation of policies, procedures, and standards.• Review and periodically revise ASSORTMENTS and PRICING decisions.• Ensure COST-SAVING and EFFECTIVE PURCHASING.• Generate, assign, and track sales leads, manage process of acquiring new merchants.• Develop business growth STRATEGIES to meet organizational goals.• Renew, update, and negotiate contracts with clients.• Build and maintain business relationships with current and prospective clients.• Create policies, procedures, and standards.• Ensure organization COMPLIES with contractual obligations.• Develop new channels for NON-COMMISSION REVENUE.• Execute both online and offline MARKETING strategies.• Recruit, train, and develop the sales team.• Set targets, summarize achievements, and assess growth for sales team and company.• Generate multiple SALES REPORTS, and monitor sales cycle and growth.• Collaborate with other department heads to determine company goals and KPIs.• Conduct MARKET RESEARCH to inform strategic business decisions.

• Identify and generate LEADS through networking, cold-calling, and product branding.• Manage the SALES CYCLE from inception to execution.• Manage KOL accounts through single and double visits, and execute regular RTDs to discuss latest updates about core products.• Conduct sales ANALYSIS and FOC deals execution in coordination with group commercial manager and finance department.• Develop the team: conduct appraisals, one-to-ones, hiring, training, and mentoring.• Achieve marketing and sales operational OBJECTIVES by contributing information and recommendations to strategic plans and reviews.• Prepare and complete action plans; implement production, productivity, quality, and customer-service standards.• Resolve problems; complete audits; identify trends; determine system improvements; and implement change.• Oversee DAILY OPERATIONS and focus on long-term interests of the business.• Deliver ANNUAL BUDGET, business plan, and quarterly forecasting.• Follow up on current stocks in drug stores and monitor liquidation of near expiry products.

• Develop and implement a comprehensive SALES ACTION PLAN for the Kurdistan region to drive revenue growth and market expansion.• Cultivate and maintain relationships with key decision-makers within the PUBLIC SECTOR to secure and manage key accounts effectively.• Oversee and manage key accounts in the northern region, ensuring strong and mutually beneficial relationships with all STAKEHOLDERS.• Monitor inventory levels closely to prevent stock shortages and ensure timely delivery of goods to CUSTOMERS.• Coordinate the reallocation of products between accounts as needed to optimize sales opportunities and meet customer demands.• Streamline sales and logistics processes by overseeing order collection, goods delivery, invoicing, and debt collection activities.• Proactively engage with CLIENTS to gather feedback and stay informed about market shifts, changing preferences, and procedural updates, adapting strategies accordingly to maintain COMPETITIVENESS.

• Develop and implement comprehensive sales strategies aimed at achieving revenue targets and expanding market presence.• Provide leadership and motivation to the sales team to ensure optimal performance, attainment of sales objectives, and exceeding customer satisfaction levels.• Identify and capitalize on new business opportunities, strategic partnerships, and diverse sales channels to drive market penetration and revenue growth.• Collaborate closely with cross-functional teams to conceptualize and execute innovative marketing campaigns and promotional initiatives.• Conduct thorough market research and analysis to discern emerging trends, customer preferences, and competitive dynamics, leveraging insights to inform strategic decision-making.• Cultivate and nurture strong relationships with key stakeholders, including healthcare professionals, pharmacies, hospitals, and distribution partners.• Monitor and assess sales performance metrics, market dynamics, and competitor activities, making necessary adjustments to strategies to maintain a competitive edge.• Stay abreast of industry regulations, compliance standards, and best practices to ensure adherence to legal and ethical guidelines.• Employ CRM tools and analytics to meticulously track sales activities, customer interactions, and marketing ROI, continuously optimizing processes for enhanced efficiency and effectiveness.

• Successfully achieving predetermined targets and objectives set forth by the marketing manager within specified timelines.• Establishing, cultivating, and broadening the clientele base to foster sustained business growth and development.• Identifying and leveraging opportunities for business expansion across both public and private sectors.• Spearheading the recruitment and training processes for new team members to ensure seamless integration and performance optimization.• Strategically assigning territories to medical representatives to maximize coverage and market penetration.• Diligently monitoring team performance metrics and providing ongoing motivation and support to facilitate goal attainment.• Soliciting and analyzing customer feedback while conducting continuous market assessments to remain abreast of evolving trends and competitor activities.• Maintaining up-to-date knowledge of product offerings and competitive landscape to inform strategic decision-making and enhance market positioning.