Mohamed Zakeen Email & Phone Number

New York, United States

• Developed and executed comprehensive performance marketing strategies to drive user acquisition, conversion, and revenue growth, incorporating diverse channels including Google Ads, Social Media Marketing, Email marketing, and OOH Advertising, resulting in increased brand visibility and enhanced lead generation• Successfully created and managed multiple Google Ads campaigns, resulting in increased website traffic, improved click-through rates, higher conversion rates, improved leads, and improved ROI by 25%. • Spearheaded impactful Paid Social Media initiatives on Facebook, Instagram, LinkedIn, Twitter, and TikTok, culminating in a remarkable 30% surge in brand awareness and engagement. • Implemented data-driven marketing strategies, leveraging first-party data and advanced analytics, resulting in a 20% increase in conversion rates and a 15% reduction in customer acquisition costs.• Implemented advanced conversion tracking tactics through Google Analytics 4 (GA4), Call Rail, and Google Tag Manager resulting in a 20% increase in data accuracy and improved customer insights.• Implemented a comprehensive social media strategy utilizing native and third-party tools to monitor and report on Facebook, Twitter, YouTube, and Instagram• Proficient in utilizing various data visualization tools, especially Google Data Studio to create visually appealing and informative dashboards, integrating data from various sources to provide clients with actionable insights on advertising performance and campaign optimization.• Generated comprehensive weekly reports, dissecting ROI metrics per campaign, empowering data-driven decision-making, and resulting in a substantial 25% boost in overall revenue.• Experienced in automating routine tasks and processes using Zapier, streamlining workflows, and improving efficiency for clients across various platforms and applications saving over 8+ Hours of Manual work each Week.

New York, United States

New York, United States

Greater New York City Area

• Maintained and Analyzed day to day Google Ads campaign performance, identifying areas for improvement and implementing necessary optimizations.• Achieved a 30% increase in conversions and a 20% reduction in cost per conversion for a client's Google Ads campaign through extensive optimization efforts, resulting in a significant return on investment (ROI) and increased revenue for the client.• Implemented A/B testing, collected & analyzed data & KPIs, identified trends & insights to maximize customer leads from paid search campaigns. • Gained a 75% increase in Facebook ad engagement and a 60% decrease in cost per engagement for a client's social media campaign, resulting in increased brand awareness and a significant return on investment (ROI). Utilized A/B testing, demographic targeting, and ad creative optimization to achieve these results.• Developed and executed successful email marketing campaigns through MailChimp. Implemented A/B testing, list segmentation, and personalized content to achieve good results, resulting in increased customer engagement and revenue for the client.• Optimized website copy, title tag, and meta descriptions through keyword research for SEO value• Analyzed paid search and social media effectiveness using Facebook Insights, Twitter Analytics, Google Analytics, and Instagram• Stayed up to date with the latest PPC trends, best practices, and industry changes, and applied them to clients' campaigns

Dubai, Uae

• Increased brand awareness by planning and executive digital marketing activities• Initiated the implementation of Google Ads for a company, resulting in increased website traffic, leads, and revenue. Conducted thorough research and analysis to identify key target audiences, search terms, and ad formats, and developed and executed a successful Google Ads strategy. Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital channels, resulting in improved online visibility and increased customer engagement.• Proficient in Excel, with extensive experience in creating and managing complex spreadsheets, analyzing data, and generating reports. Skilled in using Excel functions such as VLOOKUP, pivot tables, and conditional formatting to streamline data analysis and reporting processes. Demonstrated ability to accurately and efficiently manage large data sets and to effectively communicate insights and recommendations to stakeholders.• Collected data from market data providers, cleaned the data using Excel VBA and SQL, interpreted, and organized the data into a more consumable format as dictated by the needs of the business owners.• Identified, researched, prospected, and built relationships with new clients and decision makers through cold calling.• Selected customer contacts from the database by SQL and sent out marketing emails

Chennai Area, India

- Assisted in day to day marketing and business development functions including communications, branding and online marketing

Master Of Science - Ms, Marketing, 3.7

MS Integrated Marketing

Bachelor Of Science (Bsc), Business Administration, Management And Operations, 3.0