Mohammad Abu Dahab Email & Phone Number

Jordan

Amman, Jordan

- Develop and execute comprehensive growth strategies that drive user acquisition, engagement, and retention, with a focus on digital channels such as social media, SEO/SEM, email marketing, and content marketing.- Lead the digital marketing team in the creation, execution, and optimization of multi-channel campaigns, specifically focused on digital platforms with a strong emphasis on paid media, social platforms, search, and performance marketing.- Manage and lead cross-functional teams including growth marketing, design, content creation, and operations, ensuring seamless collaboration to execute marketing campaigns and drive business growth.- Oversee the internal studio (design, content, and operations) ensuring that both creative and strategic teams work cohesively to deliver impactful results.- Analyze and enhance the digital customer journey, ensuring a seamless experience from acquisition to retention, leveraging UX insights and data to continuously improve the customer lifecycle.- Utilize data analytics to measure and optimize marketing performance, identify growth opportunities, and make data-driven decisions that are centered on digital channels and online user behaviors.- Collaborate with product and UX teams to align digital marketing initiatives with product development, ensuring that marketing strategies reflect product offerings and user engagement goals.- Oversee the digital marketing budget, ensuring efficient allocation of resources with a focus on maximizing ROI through cost-effective digital campaigns and initiatives.- Regularly report on key digital marketing performance metrics, campaign effectiveness, and growth outcomes to senior leadership, focusing on digital-specific metrics such as conversion rates, cost-per-acquisition (CPA), and customer lifetime value (CLTV).- Identify and develop digital partnerships and collaborations (affiliates, and digital media partners) that enhance growth and strengthen the company's market presence.

Jordan

- Plan and execute all digital marketing activities, including SEO/SEM, email, social media and display advertising campaigns for the company and its clients.- Develop strategies, implement campaigns and optimize the digital performance marketing channels.- Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency.- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Identifies trends and insights, and optimizes spend and performance based on the insights.- Brainstorms new and creative growth strategies through digital marketing.- Plans, executes, and measures experiments and conversion tests.- Collaborates with internal teams to create media, landing pages, and optimize user experience.- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Identifies critical conversion points and drop off points and optimizes user funnels and conversion rates of different KPIs.- Completes digital marketing department operational requirements by scheduling and assigning team members and following up on work results.- Liaise with agencies and other vendor partners.- Monitor and analyze effectiveness of marketing content.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Prepare monthly performance reports for presentation to drive actionable insights to clients.- Maintain and enhance our relationships with key our clients by making weekly meetings with them, and helping them to achieve their marketing goals by creating creative performance campaigns.- Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.

Amman, Jordan

- Design and implement a comprehensive performance marketing strategy aligned with each product/project vision and business objectives, driving growth targets and key milestones.- Oversee the planning, execution, and measurement of daily marketing campaigns across multiple digital platforms, ensuring consistent performance tracking and optimization.- Manage PPC and SEO ensuring the delivery of optimal results and maximizing the ROI.- Increase website traffic, lead generation, and conversion rates.- Manage marketing budgets effectively, ensuring accurate forecasting, cost estimation, and expense reconciliation to stay within financial targets.- Oversee the creation and maintenance of website content, ensuring design and copy effectively showcase our features and capabilities- Develop and implement social media strategies to increase brand awareness and engagement- Lead and mentor the marketing coordinator and copywriter, aligning them with marketing objectives- Analyze and interpret data to deliver insightful weekly, monthly, and annual reports, covering performance metrics, content outcomes, forecasts, KPI assessments and ROI to executive leadership.

Amman Governorate, Jordan

- Plan and implement digital marketing campaigns across platforms (social media, search engines, email, display ads).- Manage pay-per-click advertising and performance campaigns (Google Ads, social media ads), and optimize for the best ROI.- Create, manage, and optimize content for social media channels to increase engagement and brand awareness.- Monitor and analyze performance metrics using tools like Google Analytics and AppsFlyer, providing actionable insights to improve campaigns.- Develop and execute email marketing campaigns, ensuring high deliverability and engagement.- Conduct A/B testing on landing pages and ads to improve conversion rates.- Stay updated on digital marketing trends, tools, and industry developments.

Amman, Jordan

- Create and manage the content strategy aligned with marketing goals and brand objectives.- Develop and oversee a content calendar for timely production and publishing across all platforms.- Oversee the production of high-quality content (blogs, videos, social media posts), ensuring consistency and brand alignment.- Implement SEO best practices to improve organic search visibility and website traffic.- Monitor, analyze, and report on content performance using tools like Google Analytics, adjusting strategy based on data insights.- Work with marketing, product, and sales teams to support business objectives.