- Identifying key objectives, tasks, and projects.- Planning, scheduling, and strategizing about program goals.- Creating budgets, guidelines, and other business-related documents for the program.- Selecting and assigning team members to projects.- Supervising project managers through reports and meetings.- Updating senior management on project progress.- Drafting reports on operations and plans for stakeholders.- Acting as a liaison and spokesperson for the program.- Ensuring the smooth running of operations.- Determining new projects, programs, and initiatives for the organization.

- Heading in-house media buying team to maximize digital marketing with high impact campaigns. The team provided media buying (on Facebook, Google and local ad networks), influencer relations, landing pages, data capture, stakeholder reporting, sentiment monitoring and social media training.Brands include (among others):StarbucksH&MBootsIHOPP.F Chang'sShake ShackThe Cheesecake FactoryMothercareFootlockerPottery BarnThe Body Shop- Collaborate with cross-functional departments to ensure an aligned execution for the digital plans: IT, Mobile, CRM, etc.- Increase the ROI through social media and online channels.- Develop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies.- Provide technical support and enhancement inputs to the various digital platforms/channels- Manage the relationship with google, facebook and digital agencies