Mohammad Al Ayash Email & Phone Number

Jeddah, Makkah, Saudi Arabia

Ksa

• Demonstrating optimal performance in managing Sales throughout KSA and Bahrain.• Implementing brand strategies to roll out new brands, devising pricing value chain, promotional plans and product positioning.• Taking the lead in assigning new distributors for the company’s Brand Portfolio.• Handling the Value Chain's after assessing customer benefits and the company’s GP.• Developing annual operational plans listing profit & revenue targets which resulted in growth and profit increase.• Aligning annual budgets with local business partners and affiliates.• Networking effectively with local business partners and key customers, developing strong professional relationships.• Settling a partnership agreement with one of the biggest distributor's in KSA.• Successfully completed a vast profitable business with a US customer in Detroit.

Saudi Arabia

• Established & executed robust sales strategies through competitive research and target audience identification. • Built relations with the customers & minimized the near-expiry stock level in the back door by providing a promotion plan.• Increased business by 12% through adding new items and improving the coverage.• Managed renowned brands like Tilda Basmati Rice; Terra Organic Chips; Sensible Portion Chips; Garden of Eaten Organic Chips; Earth’s Best Baby Food and others.• Identified new projects and new regional business leads to boost sales and maximize profits.• Managed all distributors as well as Marketing and Procurement departments throughout Saudi Arabia. • Coached and mentored the sales team and set plans to increase brand strength & leverage cross-sell opportunities.• Developed & Implemented sales strategies which improved revenue & profitability.

Riyadh - Ksa

• Developed and implemented effective sales and marketing strategies for Saudi Arabia.• Improved Sales by 33% within a year by adding new customers throughout KSA.• Collaborated with the top management through acquiring new suppliers, managing budgets & LC follow-ups between the distributors and the company.• Successfully coordinated with supplier purchase management regarding product SFDA registration.

Riyadh, Ksa

• Managed over a quarter of a billion Saudi Riyals Business worth which accounted for nearly 50% of the national total.• Increased revenues by 75%; acquired a new trade channel, 13 new clients, and 4 key account customers.• Improved the collection of due dates from 75 to 55 days and improved the ROI from 17% to 26%.• Implemented Root to Market policy for all the Sales Teams and channels .• Enhanced the business of Food Department by 15% – 20% on year-on-year basis.• Completed gap analysis in record time for four major clients which led to increase in sales of more than 17% in 2014.

Jeddah & Dammam

• Managed all the key accounts in Eastern and Western regions and was acknowledged for top sales in Saudi Arabia.• Reduced the near-expiry stock level and improved the merchandising activity by focusing more on competitor activities.• Implemented a new returns policy by replacing the old system with BDA percentage which was adopted nationwide.

Jeddah

• Reduced company outstanding over due revenue by recovering over 600,000 Saudi Riyals monthly.• Credited and recognized for building a robust sales & merchandizing team; and delivering a total growth of over 45% in six months by adding 27 new accounts in the South Region.

Dubai

• Managed the 3rd biggest customer in UAE (Sharjah Coop) and increased the sales by 14%.• Implemented the BDA & visibility agreement in all branches improving the visibility of items in the promotion area.

Abu Dhabi, United Arab Emirates

• Implemented the planogram for all the categories and added the POS material in all the key accounts.• Prepared competitor activity reports on weekly basis and followed the FIFO method while displaying the goods.

Bt3: Diploma In Accounting And Computing

General Certificate Of Training

Certificate In Finance Training For Non-Finance Managers

Key Account Management Training Certificate

• Economics & International Business Course

• Marketing & Communications Course