- Setting the annual MarCom activities roadmap.- Full management of media & communication agencies & partners.- Leading and developing the IMC plans in-line with the Consumer segment owners for each calendar year.- Leading team with versatile skills to deliver high-quality results that contributed to and leverage the business growth.- In charge of a quarter & annual budget planning of the ATL marketing communication campaigns.- In charge of the planning and executing all… Show more - Setting the annual MarCom activities roadmap.- Full management of media & communication agencies & partners.- Leading and developing the IMC plans in-line with the Consumer segment owners for each calendar year.- Leading team with versatile skills to deliver high-quality results that contributed to and leverage the business growth.- In charge of a quarter & annual budget planning of the ATL marketing communication campaigns.- In charge of the planning and executing all Zain campaigns.- Have led the commercial team in launching Zain KSA corporate website and Mobile Application for a better experience and continuous developments. - Setting the effective levels of campaign presence based on research & segmentation to best achieve Target audience through an optimal Media Mix e.g. KPIs driven Campaigns.- Supervising digital campaigns in terms of execution, performance, reporting, and achieving targets and desired website traffic.- Working closely with major global suppliers such as Google, Twitter, Snapchat, and Instagram. Show less