Mohammad Alauddin Email & Phone Number

Dhaka, Bangladesh

-Looking after all the portfolios of Bashundhara Paper Mills Limited, Which are Bashundhara Tissue, Bashundhara Hygiene, Bashundhara A4 & Excercise Book, Bashundhara Toiletries Section. The portfolios are divided into 4 separate sales channels.-Providing short time & long time strategy to achieve the organization's business goal inlined with mission & vision. -Looking for new business opportunities for the organization-Minimize portfolio and business risk by incorporating sustainable business module. -Maximizing profitability by introducing high efficiency in man, machine, and material. -Actively engage with new sales channel development. -Balancing between forwarding & backward linkage-Making marketing & communication strategies for the brands to achieve the business goals. -Working on upcoming projects: Sanitary napkin new machine with (expected turnover 250 crore BDT.), Toiletries Project ( Expected turnover 200 crore BDT.), Paper Shopping Bag ( Expected Turnover 200 crore BDT.), Recycle Tissue producing Machine ( Expected Turnover 200 crore BDT.)-Product innovation: 3Ply facial tissue launched, 4 types of Color Book Introduced, Baby Diaper new pack launched, Baby Diaper new mid-range 20 pcs pack ready to launch, Sanitary napkin product development, and new pack ready to launch. -Leading marketing with 15 team members. -Report to Vice Chairman

Dhaka, Bangladesh

•Design, implement, and facilitate annual marketing & Advertising plan & budget to meet the sales objective for the company.•Arrange Qualitative & Quantitative research to understand consumer behavior and market sales trend•Understand the present and future consumer trend •Brief to the advertising agencies about companies product & service strategy to prepare the communication tools to reach target consumer, creating awareness about product or service •Coordinating with advertising agency to prepare television and radio commercial scripting, copy writing, art working for print media, production and media placement with in the budget and timeline •Post campaign analysis on new product demand and trend through collecting numerical data from the market•Facilitate company’s business growth by implementing some consumer program such as free gift or discount program•control over product mix, pricing, sales promotion and distribution channel •Closely work with creative, research, Electronic media, digital and print media agencies•Support and facilitate development and implementation of marketing plans. Plan and administer the company’s Marketing budget and keep cost in control.•Customize materials according to specific market or customer requirements. Connection with External vendors and consultants•Make staffing and hiring decisions within marketing department. Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.•Manage day to day activity with PR, press and marketing communications agencies. Focus on the Branding principles and tactics through multimedia and advertisement.

Dhka, Bangladesh

•Lead Marketing Team & Event Team•Brand Planning & Strategy Making (Both ATL & BTL) and Budgeting •Yearly sales forecasting•Budgeting for yearly campaign launching & activation•Competitors' SWOT analysis•racking competitors' activities•Brief to research agency ( Both qualitative & Quantitative ) about company objective toward specific problem •Quantitative data analysis to understand the market trend •Arrange both qualitative and quantitative research to understand consumer behavior and market trend •360 Degree Campaign ( ATL, BTL, & PR ) Planning, Implementation & Execution•Different sponsorship, Program Branding etc. cost & benefit analysis•Post campaign analysis on product demand and trend by collective some numerical data•Brief to media & advertising agency to prepare communication tools such as television and radio commercial scripting to production and media placement, print media artwork/packaging, and outdoor media such and billboard visual and placement•Monthly Trade Scheme & Budget planning•New product demand analysis•Brands deal with: All Globe Soft Drink and Globe Biscuit & Dairy Product•Report to Director Operation

Dhka, Bangladesh

•Lead Marketing & Event Team •Develop policies and programs to promote focused brands in urban, suburban and rural areas•Check & Instruct to develop market research questionnaires as per objective •Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends of business•Assess business opportunities and develop strategies to attract venture capital in different market segment•Respond to enquiries from members of the business community and general public concerning development opportunities•Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers•Evaluate customer service and store & distribution environments•Conduct comparative research on marketing strategies for industrial and commercial products•Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.•Prepare reports, research papers, educational texts or articles•Plan and develop E-commerce strategies with all the e-commerce partners•Provide consultation on planning and starting of new businesses.•Brand Planning & Strategy Making (Both ATL & BTL) and Budgeting as per yearly sales forecast•Budgeting for yearly campaign launching & activation•Advertising & Promotional Brief to advertising agency (Both creative & digital agency) to prepare communication material•Competitors' SWOT analysis•Tracking competitors' activities•Brief to research agency ( Both qualitative & Quantitative )•Quantitative data analysis•Supervise FGD, EFGD, In-depth Interview•360 Degree Campaign ( ATL, BTL, & PR ) Planning, Implementation & Execution•Different sponsorship, Program Branding etc. cost & benefit analysis•Post campaign analysis and call to action•Brief to media agency for effective media plan. Give communication input in all design related work•Monthly Trade Scheme & Budget planning, New product Off Take analysis

Dhaka, Bangladesh

•Maintain true relationship with all exiting business portfolio •Make all strategic planning and advice client effective advertising and effective marketing policies to reach target audience and create awareness on specific product or service•Respond to inquiries from members of the business community and general public concerning development opportunities•Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers•Evaluate customer service •Conduct comparative research on marketing strategies for industrial and commercial products for clients•Prepare reports, research papers, educational texts or articles•Maintain Digital advertising for the clients product or service •Media booking (Television, Radio, Print media, Digital and outdoor advertising) •Organizing Yearly Distributors Conference •Provide consultation on planning and starting of new campaign.•Develop promotional campaign/event or Exposition for the clients’ brand •Lead Client service team, strategic planning team, creative team, digital marketing team, production team, market research team•Ensure company’s yearly revenue topline & bottom line •Organize market research (both qualitative & quantitative) for the client•Check & Instruct to develop market research questionnaires•Look after all administrative work for the company•Maintain PR with different medias •Closely maintain relation with all external vendors

Dhaka

•Develop policies and programs to promote commercial business investment in urban and rural areas•Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends of business •Assess business opportunities and develop strategies to attract venture capital in different market segment•Respond to inquiries from members of the business community and general public concerning development opportunities•Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers•Conduct comparative research on marketing strategies for industrial and commercial products•Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.•Yearly marketing Planning as per company business Strategy and Budgeting to facilitate sales objective•Yearly sales forecasting & Strategic road mapping, New product Off Take analysis, Budgeting for yearly campaign launching & activation•Advertising & Promotional Brief to advertising agency to develop all communication material such as television & radio commercial, Press advertisement, and outdoor advertisement, consumer engagement event & activation development•Develop consumer promotion by providing instant gift or discount offer to boost sales growth•Competitors' SWOT analysis and Tracking competitors' activities•Brief to research agency ( Both qualitative & Quantitative ) to understand consumer buying behavior and market trend, Both Quantitative & Qualitative data analysis•Brief and Supervise FGD, EFGD, In-depth Interview to understand the consumer behavior and market sales trends•360 Degree Campaign ( ATL, BTL, & PR ) Planning, Implementation & Execution•Brief to media agency for right media placement •Brands deal with: Cinthol & Fair Glow Soap, Good Knight, Hit Aerosol, Aer air freshener, Godrej personal care

13/1/Ka, Panthapath, Beside Bashundara City Shopping Mall

Serving as a “Officer to Asst. Manager Brand Marketing” since June 10, 2009 to January 2014 at Akij Food & Beverage Limited, 75 Dilkusha, Motijheel, Dhaka, Bangladesh as a full time employee.Responsibility: • Providing creative ideas in all communication and packaging materials. • Work closely with sales and operation to ensure product and brand activities are correctly managed throughout the supply chain.• Help in Brand Strategy Planning & Brand Building.• Execution and/ or coordination and supervision of respective media activities. • Market Visit to see:a) Distributionb) Merchandising c) Distributor’s service level at trade. d) Consumer and/or customer feedback or product performance or certain promotional activities• Help in designing the trade promotions, incentive programs, monitoring sales promotional activities and prepare evaluation reports • Follow up the work of concerned personnel in connection with Brand Trade Mark Registration, Copyright and Patent design regulation. • Know the markets, know the products & know the customer/consumer and also take proper steps to create consumer awareness.• To develop a well relationship between Brand & Customer as well as develop Brand position. • Track on competitor’s brand marketing activities and record it. • Coordinate with agencies for ensuring scheduled promotional activities. • Measuring market behavior and organizing events. • Preparing annual sales forecast for existing & upcoming brands • Report to DGM Brand Marketing.

Dhaka

Serving as an Account Executive (Brand) since 01.01.2007 to Jun 01, 2009 at Macomm (A fastest growing advertising agency), 2nd floor (baitul aman) 42, satmasjid road, dhanmondi r/a, Dhaka-1209, Phone: 01190622666 Responsibility: • Prepare strategies and concept for advertising and promotion for the dedicated brands• prepare and implement both ATL and BTL concepts and activities for brand/s and client/s • Liaise with the client/s on a day to day basis as per the guidance of the management and handling purchase related activities on behalf of client/s • formulate media plan/s and assist the Head of Internal Operation for implementation and supervision of the media plan/s • Create, implement and supervise any/all event related activities of brand/s and client/s • Coordinate with Head of Internal Operation for timely submission of billings to clients• Work closely with all department of the agency for coordinating different advertising activities of brand/s • Account Management & PR : PANASONIC, TOSHIBA and DRAGONAIR

Chittagong

First Appointment: Served as an Executive (Customer Care) since 01.10.2005 to 25.12.2006 in Westec Limited (Bay Phones) (A Bangladesh-U.S.A Joint venture) Suraiya Mansion (4th Floor) 30, Agrabad C/A, Chittagong. Tel: 0313-3085601-2, 031-816738Responsibility: • Development of true Customer Relationship across all touch points of customer services. Listen to Customer, Record customers complaints, needs and queries.• Give instant solution if possible or forward the information to appropriate authority, • Provide specific feed back to customers within definite time limitation, • Operate Billing Software, Maintain Log-Book, Report to Manager.