Responsible for the design, management and execution of MMBL’s Marketing and Corporate Communications Portfolio across Pakistan. Responsibilities include:• Create, execute, and manage marketing and corporate communications strategy and serve as company spokesperson• Promote brand identity and recall through marketing and branding of branches, products and services• Market research to understand consumer trends and needs to position marketing collateral and design• Work closely with senior leadership – CXOs and corporate brand managers to execute digital led awareness and thought leadership programs in the region• Develop and manage Digital Communications content for MMBL brand, promotion of organizational values for all corporate and sustainability initiatives• Work closely with Corporate Affairs and Regulatory teams and Competition to drive advocacy on important banking/microfinance challenges• Manage and oversee the internal employee engagements• Drive press coverage to support the corporate communications strategy and manage external communications agency to drive brand narrative, manage crisis communications and media personnel engagement• Lead thought leadership agenda to promote financial inclusion for all with emphasis on women empowerment

Responsible for the design, management, and execution of Jazz's (former Mobilink) Digital Communications & Sustainability Portfolio across Pakistan. Responsibilities include:• Create, execute, and manage digital communications strategy• Work closely with senior leadership – CXOs and corporate brand managers to execute digital led awareness and thought leadership programs in the region• Develop and manage Digital Communications content for both Jazz • Develop and implement internal and external communication plans to ensure maximum visibility of the brand, promotion of organizational values for all corporate and sustainability initiatives• Develop key performance indicators & matrices to monitor and evaluate communication initiatives – Highest AEV and brand recall. Control negative voice with timely response• Successfully leading comms for one of biggest pledge - PKR 1.2 billion by Jazz towards COVID-19 relief efforts• Work closely with Corporate Affairs and Regulatory teams and Competition to drive advocacy on important telecom challenges• Manage and oversee the internal employee engagements through Workplace by Facebook and townhalls• Continuous monitoring of changes in external telecommunications environment to provide business-critical advice to functions within the organization and capitalize on digital opportunities • Drive press coverage to support the corporate communications strategy and manage external communications agency to drive brand narrative, manage crisis communications and media personnel engagement• Directly manage media inquiries and interview requests. Create content for social media blogs, press releases, backgrounders and senior leadership talking points• Use news events and strategic media placements for developing themes and content to promote Jazz’s competitive advantages and neutral industry point of view

Responsible for the design, management and execution of Jazz's (former Mobilink) Corporate Sustainability Portfolio across Pakistan. Responsibilities include:- Strategic alignment and execution of Veon and Jazz’s Digital & Sustainability initiatives under the Make Your Mark Programme to address socio-economic and environmental challenges- Develop digital marketing content, sustainable programme/project strategies and interventions in collaboration with other business units in line with United Nations Sustainable Development Goals 2030- Liaise with government and regulatory affairs, marketing and administration teams for implementation of various initiatives in partnership with government stakeholders, development partners and private entities- Set up technology incubators and accelerators by providing bespoke mentoring to support young people with creative ideas to build businesses and careers to address social, economic and environmental challenges using technology- Lead the digital skills & literacy programme to equip the youth of Pakistan with latest advancements in technology to have better access to employment opportunities- Work with PR agency to develop and implement internal and external communication plans to ensure maximum visibility of the brand, promotion of organizational values and thought leadership for all sustainability initiatives- Manage and oversee the employee engagement programme and ensure maximum community outreach- Ensure financial sustainability of corporate social responsibility initiatives- Liaise with internal teams to develop and execute contracts- Develop and manage corporate social responsibility reports to ensure transparent reporting (technical & financial) as per international GRI standards- Develop key performance indicators to monitor and evaluate sustainability initiatives- Ensure compliance of all social investments to conform with ethical standards and organize trainings

Responsible for design, implementation and execution of policy initiatives envisaged under the USAID Pakistan Reading Project (PRP) pertaining to improved early grade reading outcomes across Pakistan. Responsibilities include:- Manage and coordinate the work of the provincial / regional policy and systems coordinators in implementing the policy initiatives envisaged in PRP- Develop budget and resource mobilization plans for project implementation- Plan and coordinate meetings, workshops, seminars and international study tours- Prepare concept papers, analytical reports and work plans- Manage contracts of third party service providers including drafting of terms of references, management of tenders, award of contracts and quality assurance- Build strong relationships with key stakeholders such as provincial/regional government counterparts, private sector operators, donors and other development partners in steering project activities- Plan, coordinate and participate in preparing monitoring and evaluation reports

Responsible for design, implementation and execution of multi-million euro projects pertaining to the development and strengthening of Education sector across Pakistan. Work performed included:- Contributed to and coordinated the preparation, design and implementation of various projects across Pakistan pertaining to policy development, sector planning, organizational development and capacity building- Managed the disbursement of financial grants across Pakistan for delivery of projects within stipulated time frame- Managed relationships with key stakeholders such as federal and provincial government counterparts, private sector operators, donors and other development partners - Developed budget and resource mobilization plans for project implementation- Managed contracts of third party service providers including drafting of terms of references, management of tenders, award of contracts and quality assurance- Prepared concept papers, analytical reports and work plans- Planned, coordinated and participated in internal and external audit/monitoring and evaluation missions- Planned and coordinated meetings, workshops, seminars and international study tours- Developed key performance indicators, performed risk analysis and risk mitigation / management - Designed innovative cost management strategies with a view to ensure value for money on project design and execution- Established management information systems to facilitate planning and decision making- Designed, developed and executed a Skills Improvement Plan, including provision of specific training and coaching to colleagues and counterparts in Pakistan- Performed qualitative and quantitative research to improve service delivery- Participated in the design and execution of organization communication messages for advocacy- Conducted recruitment drives and facilitated training programs for team members including performance appraisals

Worked as a Technical Consultant for WFP-UNESCO Food Security Relief Programme in Pakistan. Performed data analysis to assess the effectiveness of the Joint Food and Other Incentive-based Assistance to primary schools in selected districts of NWFP, Balochistan and Sindh.

Responsible for support and coordination of project activities pertaining to the education thematic area. Work performed included:- Assisted in writing of project concept notes and work plans- Assisted in budget preparation and development of key performance indicators- Liaised with donors, project partners and relevant stakeholders- Provided necessary administrative support- Assisted in procurement of vehicles- Organized conferences and workshops- Managed trainings and led international study tours for programme partners