Teaching Marketing Communications to the Graduate MBA program

Delivering seamless brand and communication strategy that incorporates brand and business challenges.Problem solving and in depth analysis that gives birth to result oriented brand strategies.Financial Services:EasyPaisa •Identifying key business and communication opportunities that exist in branchless banking.•Indentifying key brand challenges by analyzing BHT research as well as brainstorming sessions with brand team.•Reviewing and Renewing communication approach, models and brand pillars Dairy/Tea whiteners: Tarang •Deep understanding of the drivers of different product formats within the dairy category •Addressing individual brand challenges (conversion from Source of Business, improving perceived product performance)•Revising and Renewing brand models based on current and future challenges (British American Tobacco Brand Template model)Juices and Nectars: Olfrute •Thorough understanding of different segments, need drivers and product formats•Developing Communication strategy based on key challenges faced by the brand Tea category: Tapal •Addressing key challenges faced by brands such as competing mushroom brands, regional brand consolidation, trial generation etc.•Tactical communication strategy based on pushing SKUs, consumer promotions, pack redemption schemes etc.Technology: Samsung•Developing communication strategy for the individual handsets as well as handset umbrella ranges (ULC segment)Corporate Portfolio : Qarshi and Gourmet.•Redefining the whole corporate portfolio for Qarshi into distinct divisions and segments. •Developed the corporate positioning “Blessed by nature” to define and enhance the perception and role of the Qarshi brand to the consumer,Others•Cellular services (Djuice Urban youth segment)•Fertilizers (Engro Fertilizers)•Education and Social service (British Council)•Cooking oils (Meezan)•Confectionary (Candyland,Bisconni,Snackcity)•Pitches (Engro Halal Meat International Business, USAID, 7UP)

•Responsible for developing brand communication strategy and long term brand development of brands such as Tarang,Owsum,Olfrute,Telenor,Samsung,Tapal,LU.•Great cross category exposure to the dynamics of multiple categories and in developing strategies to cater to the ever changing consumer and competitive environment•Analysing Brand Health Tracker data to obtain greater understanding of brand health,issues,challenges and how to tackle them.•Conducting dipstick researches to better gauge consumer insights towards the development of sound brand based communication.

Worked for Brand development on a strong regional skin care brand in South East Asia

Conducted market research for the evaluation of BTL activities conducted for Sparkle and Colgate Maxfresh.

Implemented and coordinated various marketing activities such as campaign development, consumer promotions and BTL activities

Drafted their “legal compliance matrix” to foster organization wide compliance of legalities and banking rules/regulations.