Mohammad Matar Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

Innovative Digital Marketing Manager with a successful track record in developing and executing data-driven online marketing strategies. Proven expertise in maximizing ROI and driving results.🔹 Strategic Planning: Crafting comprehensive digital marketing plans aligned with business objectives, identifying target audiences, and selecting optimal channels for maximum reach and impact.🔹 Data-Driven Insights: Leveraging analytics tools to derive actionable insights from campaign performance, adapting strategies to enhance engagement and conversion rates.🔹 Social Media Mastery: Managing and expanding social media presence, curating compelling content, and fostering engaging interactions with followers.🔹 PPC & SEO Proficiency: Skilled in PPC campaign management, boosting visibility and lead generation. Sound understanding of SEO principles for improved search rankings.🔹 Conversion Rate Optimization: Optimizing landing pages, and applying CRO tactics to elevate website conversions.🔹 Collaborative Leadership: Collaborating cross-functionally with design, development, and content teams to ensure seamless campaign execution.🔹 Budget Management: Efficiently allocating budgets to maximize ROI and fuel business growth.🔹 Trend Awareness: Keeping abreast of digital marketing trends and emerging technologies to infuse innovation into strategies.🔹 ROI Tracking & Reporting: Delivering insightful performance reports, including ROI analysis, to stakeholders.🔹 Team Development: Mentoring and guiding marketing teams, fostering skill development and a culture of continuous learning.

Saudi Arabia

•Develop a country IKEA web presence strategy and plan that covers content, communication, tools and resources on the IKEA website, all digital platforms/devices. •Implement the full plan and secure the efficient and effective integration and optimization of all IKEA communication and commercial activities present on the web. •Establish, monitor and maintain the web channel operations/releases, i.e. content, tools, functionality, in line with the global web channel on the IKEA website and all digital platforms/devices. •Define and manage local projects and liaise with the global web organization to secure integration. •Define governance (e.g. who does what?) and manage processes and web-related brief cycles (especially those related to content creation). The brief cycle includes receiving briefs, defining the competences needed to execute the brief (e.g. technical, usability, communication), providing solutions and managing implementation.

Saudi Arabia

o content creation and optimization (briefing, creation and web optimization of the messages) o content management and media synergies (“what” messages, “when” and in “which” media)o Usability (consumer navigation experience). •Support the e-commerce manager in creating a seamless retail e-commerce customer experience. • Monitor consumer behaviors and trends in relation to digital media to create relevant insights for all stakeholders. • Deliver performance and web/user intelligence as fact-based input for the development of plans. • Manage people within the team/suppliers and exercise an active collaboration with other functions.•Work with the Product development team to ensure social media tools are kept up to date•Manage day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.•Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Saudi Arabia

• Create, develop and manage the digital marketing strategy of Trans Telecoms.• Build & manage Trans website plus 4 partner companies website. • Analyze thoroughly the company’s product & service within the market and carrying out demographic research and analyzing market data.• Assist in creating market specific promotional campaigns and assist the company’s sales department.• Improve client retention rate & Identify new potential markets• Incorporate social networking strategies in the company’s marketing strategy • Design & manage all company branding material.• Handel all Trans event and sourcing & securing sponsorship.• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters• Maintaining and updating customer databases.• Sourcing advertising opportunities and placing adverts in the press - local, regional and specialist publications depending on the campaign.

• GO Website:o Prepare GO’s website starting with IPO website, branding website and ending with current one (www.go.com.sa) .o Manage all Go support websites and update it on daily basis in line with marking objective (go.com.sa, gopartner.com.sa, gocare.com.sa, gotelesales.com.sa, goretail.com.sa, superwifi.com.sa, Terhal.go.com.sa). o Develop & plan website strategy.o Coordinate & collect all business requirements for new product and promotion and coordinate with IT to publish on GO’s website. o Apply and implement test cases for new System & Process at GO website. o Proof Arabic & English Content.o Reformatting new business requirement to HTMLo Design layout & user interface. • E-Marketing o Create customer communication letters (welcome letters, newsletters, promotions, & SMS) track delivery and desired behavior.o Manage external copywriters or designers to produce content as required.o Create and manage the Company’s facebook & Twitter presence. Work to establish a community through promotions and facebook marketing.o Develop Press advertising • Design & Brandingo Flyer, brochure, roll-up banner and wallpapero Create the branding manual for GO Companyo Prepare all company branding: stationary, sticker, internal and flago Manage GO digital & LED screen in the GO o Build GO CSS for website • Monitoring:o Delivering a weekly, monthly and quarterly digital analytics reporto Working with the Director of Marketing to develop and support online lead generation campaigns. o Utilize tools such as Hubspot, Google Analytics and Lyris

Prepare GO’s website starting with IPO website, branding website and ending with current one (www.go.com.sa) . o Manage all Go support websites and update it on daily basis in line with marking objective (go.com.sa, gopartner.com.sa, gocare.com.sa, gotelesales.com.sa, goretail.com.sa, superwifi.com.sa, Terhal.go.com.sa). o Develop & plan website strategy. o Coordinate & collect all business requirements for new product and promotion and coordinate with IT to publish on GO’s website. o Apply and implement test cases for new System & Process at GO website. o Proof Arabic & English Content.

Oracle Portal 3.0 Application server: work as administration for Riyad bank Intranet web site.IBM WebSphere Portal 5.0 Web content management & Administration: web content management for corporate Riyad bank web site Content & Updating management: responsible for updating (Internet/Intranet) for reports, content and stuck indices. IPO Operation: creating /establish/modifying the e- form for new IPO registration Coordinator with all bank division: arrange and finalize the final version of web pages for the (Internet/Intranet) web site. Web Designer: designing the bank website layout. Web Master: control and manage Riyad bank web sites; org; Guide the WSI team as team supervisor for technical & design project (temporary appointment). For all project stage Internet business Analyst, Build, Implement, Measure, Manage Results and Discovery.

Master'S Degree, Digital Law, 4.69

Diploma Of Education, Professional Digital Marketing

Bachelor In Computer Science, Computer Science, 60

Activities and Societies: Professional photographer , Paint

Digital Transformation, Digital Transformation

Professional Diploma In Digital Marketing, Digital Marketing, Diploma