As the Director of Business Development, I lead a team of experts dedicated to transforming retail branding solutions. We aim to enhance the shopping experiences across all retail channels, delivering exceptional value for shoppers in today's evolving market.

Type FMCG-Distribution CompanyArea Sargodha Region (Jhang,PirMahal,Chiniot)Tenure; Responsible for meeting P&G sales and fundamental objective Such as store Coverage, Sale Call Objective, Range selling for Sargodha Region by engaging. Enabling and motivating an organization of 17+ sales Representative. Responsible for rolling out corporate initiatives, distribution (availability) and visibilities drives. Managing and optimizing resources for execution of supplies and trade plans cost effectivelyManaging and serving a customer universe of 3800 in (Sargodha,Chiniot,Jhang,Pir Mahal, Enabling Procter & Gamble products growths at all Channels like Retail, Wholesale ,Modern Trade& Institutes (USC) Topping the chart not only in district but also nationally in volume and fundamentals

Developing the business by increasing coverage of stores and in store presence of all 9 P&G brands Managing 9 brands categories of P&G Pakistan through a sales team of 12 individuals looking after 130 Key Accounts in Lahore (45%of P&G Lhr -Business)Execution of promotion trade initiatives and activities through coordination with market planning team. Demonstrating leadership, developing capabilities, Training and motivations subordinates to bring best out of them.Delivering targets on month on month basis by deploying them rightly on the basis of Brands, Sales Reps & AreaAt the same time I have managed 2 roles and deliver expected results from July 08 to July 09. 1st role was of Unit Manager, 2nd was of Section Manager for both the sections.AchievementsWon AP&P CBD Star Award AMJ, 08, Procter &Gamble achieved 193% IYA and 109% IVT along with additional responsibility.Won “leverage mastery Award AMJ-08” in Lahore key Account, Procter & Gamble. Handle both sections of Lahore Key Account and won Unit of the year Award 07-08 (109% IVT & 169% IYA)

Organization Procter & Gamble PakistanArea Lahore, Faisalabad, Sargodha and allied TownsTenure; Delivering targets on month on month basis by deploying them rightly on the basis of Brands, Sales Reps & AreaExecuting company’s marketing plan with excellence by fixing the sales fundamentals like distribution, pricing, shelving.Managing whole Sargodha (includes Jhang,Khushab,Bhalwal,TobaTek Singh, Gojra) database of coverage, volume, initiatives exploitationAt the same time I have managed two direct distributors and eleven sub distributor with trade universe of 4210 shops.Design and implement sale controlling tools; such daily sale monitoring, new launch monitoring, Competitor tracking, category performance tracking, Stock cover monitoring, etc. to gain maximum control on business.AchievementsMember of Lahore 1 team and paly Major role in sale Unit won Unit of the year Award in 2000.Give Sargodha Section ever highest sale growth 37% year on year for continuously 3 years; .Play major role Contribute 40% sale in Faisalabad Unit who got second position in UNIT of THE YEAR RACEPlay Major role for Wining Safeguard Champion trophy in 2005