Drives, develops and implements marketing and promotional strategies for Customer Experience & Marketing department on Rapid KL products and services.Create marketing activities and campaigns to support promotional planning.Manage administrative tasks to ensure the Marketing department runs smoothly.Assist with organizing promotional events and roadshows.

Assisted the Advertising & Promotion Executive in PR related tasks and overall operational of system related operations releasing Purchase Order to ensure on-time delivery of products and services.Maintain and update stock of DFP and MPO merchandise to ensure stock flow is accurately recorded.Prepare DFP and MPO merchandise master inventory and sales report on a monthly basis for the Advertising & Promotion Executive to analyze the sales pattern.Distribute marketing collaterals at designated places to help promote DFP and MPO concerts and events.Assisted in the production of weekly concert programs, photography assignments and organising of press conferences. Assisted in monitoring media releases of all MPO related activities for archiving purposes.

Administrative and operational support to the Orchestra Management department.Assigned in a timely, efficient, and cost-effective manner to support business and operational objectives and plans and in compliance with the approved policies and procedures.Undertake the preparations of all system related processes and documents in the application of Immigration Department and PUSPAL (Foreign Filming and Performances by Foreign Artistes) permits for all MPO’s international artists and substitute/extra musicians.Planned and implemented all assigned tasks in compliance with company policies and procedures.

Assisted the executives of Customer Relationship Management department in the daily operations of DFP Box Office and on concerts day.Generated database to support relevant departments’ planning and activities.Oversee the overall daily operations to ensure quality and service efficiencies are in place.Prepared transactional reports on a day-to-day basis to ensure accurate reporting.Prepared monthly duty schedule of manpower to ensure smooth operations.Conducted weekly briefings to ensure information is cascaded to instill common understanding among Box Office staffs.Check internet bookings and reservations to ensure all concert ticket transactions are accounted for, and system records are accurately updated.