Developed a sales plan to the market and introduce AWR Lumina lighting brand (FRATER) into the projects handling communities which includes Project/Channel Partners, Construction Companies, MEP Contractors, Govt. Entities, Consultants, Architects, Developers, Distributors etc.Managed the existing accounts like Main Distributors, Institutional, Contractors, Govt. related and OEM's. Providing complete solutions to the customers in consultation with superiors and peers on the lighting products.

Developed a sales plan to the market and introduced LUMIBRIGHT products and solutions in to the design and specification communities which includes Architects, Developers, Lighting Design Firms, Consulting Engineers, Energy Retrofit/ ESCOs, Lighting Consultants, Landscape Architects. Worked along with Distributors, Project Partners to specify, cross specify products and solutions to Developers, Construction Companies, Electro Mechanical Companies, Landscaping Companies, Interior Contractors by providing techno commercial solutions.

- Promoted the company’s efficient solar and lighting proposition to clients and provided technical solutions.- Established long-term business relationships with new and existing clients within and outside of UAE.- Established/maintained good relationships and arranged meetings with clients, contractors and consultants of the key project. - Forecasted the cost of completing a project with a defined scope in order to estimate the right quotation value.