- Lead a team of 8 to deliver 3 high impact projects across the blockchain marketing funnel and partnerships utilizing a budget of USD 80,000 to deliver focus KPI of the product stage.- Curated channel mix for full funnel marketing across 8 different channels including Google, Meta, Twitter, LinkedIn, Reddit, the Crypto Ads Network(CMC, CoinGecko, Coinzilla and DexTools) and the media outlets (CoinTelegraph, CoinDesk, BeinCrypto) with monthly budget optimizations depending on focus KPI.- Initiated a Conversion Rate Optimization (CRO) project for the business website which curated and optimized the SEO framework, content strategy, social strategy and CLM for a niche audience.- Followed through 4 media plans to deliver high-impact campaigns garnering 5 million+ impressions across 6 different platforms with a budget of USD 30,000. - Culminated 12 different tracking sources into 3 reporting dashboards, utilizing tracking parameters (utm, app events, etc.) to allow for KPI tracking of off-chain and on-chain data to aid the marketing team and performance tracking for paid campaigns.- Setup and curated a community of over 3,000 investors (Angel and Whales) to aid investment flow into the company.- Set up the campaign tracking and attribution frameworks on Google Analytics and translated across to dashboards on Data Studio to aid decision-making across the hierarchy for critical projects.

Consulting the company in project management and marketing for their Blockchain and NFT projects. Executing marketing and consultancy for NFT, NFTFi and metaverse projects. Building a marketing team for the company, providing training for NFT and Web3 marketing through several channels such as Social Media Marketing, Community Management, Content marketing, PR and Media planning and Digital Marketing channels.

- Undertook the market research and technical analysis for the launch of the Polkadot DeFi wallet and a Ethereum liquidity protocol.- Culminated a growth strategy for the products launch and updates, ensuring partnerships and effective KPIs are met within the budget.- Delivered 180% growth on expected KPIs for MVP 1.0 of the wallet, by optimizing on organic conversions and utilizing lower budgets and delivering a stronger community for the project.- Curated a framework of wallet tracking (on-chain + off-chain) to dig deep into competitors' insights to culminate a competitive edge over acquisition and retention KPIs.

- Delivered 360-degree marketing campaigns for US clients including channels from Website, SMS, SMM, TVC and lead generation being a part of the team of 5 experienced marketers.- Increased the overall leads by more than 230% for COVID-19 study of Pfizer and 28 other studies.- Promoted from an executive position to a Brand Strategist position in 1 year.- Worked on 6 different brands and launched awareness campaigns and branding projects for DAX, with an integrated SEO strategy that delivered 40% higher organic impressions than the 6-month target.