Mohammad Asref Email & Phone Number

London, ON, CA

Saudi Arabia

• Sales Success: Generated an additional $7M/year in ARR via effective new account acquisition operations, leveraging technical expertise to build trust and relationship building skills to secure buy-in and establish.
• Solution Architecture: Took on this defining role with the organization, leveraging technical expertise in cybersecurity and relationship building skillset to led customer relationship building to conceptualize and.
• Staff Leadership: Built out a dynamic organization of 65 total staff, owning organizational effectiveness responsibilities. Elevated staff to perform at 125% capacity via process improvements and IT integrations to.
• Global Relationships: Travel internationally to 30+ conferences per year in the U.S. and Europe to expand brand awareness, recruit top talent, and ensure DSS stays on the cutting edge of cybersecurity solution offerings.
• Customer Satisfaction: Consistently reversed escalated customer complaints to revenue generating conversations by expertly resolving issues and transitioning calls to identify opportunities to better support clients.
• Operations Management: Oversaw daily operations from cross-functional IT and business units including Presale, the Project Management Office (PMO), Services, and Logistics), ensuring alignment of all teams to.

Canada

Riyadh, Saudi Arabia

• Recruited by this international tech corporation by its investors to build out the operation from the ground-up, establishing the brand identity, defining product/service offerings, defining staffing needs and org.
• Profitability: Led the newly launched organization to achieve profitability within 1 month. Owned full P&L responsibilities for the entire organization, intentionally defining operational budget and forecasting revenue.
• Revenue Growth: Consistently maintained 30% year-over-year revenue growth rates for 12 consecutive years, identifying opportunities to expand existing accounts through new solutions, finding new accounts, and.
• Solution Architecture: Took on this defining role with the organization, leveraging technical expertise in cybersecurity and relationship building skillset to led customer relationship building to conceptualize and.
• Brand Building: Leveraged industry expertise to build a globally appealing brand within the cybersecurity sector and utilized existing relationships in Canada, the U.S., and the Middle East to expand brand awareness.
• Government Relations: Developed expertise in building relationships with high-leverage government stakeholders as 99% of the DSC contracts were government tenders.

Riyadh, Saudi Arabia

• Initially recruited as a Sales Manager driving revenue growth via new account acquisition and expansion of current accounts before receiving promotion into the Technical Services Manager role which encompassed the.
• Revenue Growth: Joined the organization at $700K/year and implemented strategic expansion strategies in new account acquisition and current account growth to achieve over 2X growth, reaching $1.5M in annual revenue.
• Sales Cycle Optimization: Developed and optimized the entire organizational sales cycle, establishing and customizing a CRM system and associated workflows to effectively nurture prospects through the sales life cycle.
• Process Improvement: Led a major overhaul of the Technical Services Department operations, reducing engineering release errors by 40% via adding cross-functional reviews and integrate MS Project to increase the team’s.
• IT Asset Management: Managed daily activities of the Technical Services Dept. including planning projects, assigning resources, and effectively managing projects to completion. Consistently achieved project.
• Financial Strategy: Owned a $270K departmental budget as well as individual project budgets, forecasting resource requirements to facilitate strategic allocations and ensure alignment with budget while meeting.

Woodstock, Ontario, Canada

• Joined the startup industrial cleaning solutions provider as a co-investor and executive leader, taking on accountability for business development, account management, expansion strategy, process development, financial.
• Organizational Transformation: Transformed company from a small dry cleaning depot to a robust enterprise, achieving 25% YoY growth and doubling company value in 3 years. Expanded commercial client base, boosting B2B.
• Multi-Site Leadership: Built team up to 11 total staff across 3 branches, establishing streamlined procedures that enabled a 60% increase in productivity and reduced labour costs without a drop off in production.
• Process Development: Introduced IT solutions such as QuickBooks for comprehensive accounting, POS and product tracking systems, automated electronic invoicing, and a dynamic website for improved operations, reporting.
• Efficiency & Productivity: Boosted bottom-line results via strategic account management, inventory practices, labor budgeting, vendor negotiation, streamlined deliveries, and proactive customer service which yielded.

London, Ontario, Canada

• Recruited to take on IT support projects to empower effective organization-wide IT performance for client, TD Bank’s 10K+ employees.
• Scaling Enablement: Streamlined and upheld the IMAC (Install, Move, Add, Change) process, harmonizing collaborative efforts across departments to facilitate employee onboarding and ensure provisioning of necessary.
• Project Execution: Successfully executed IMAC projects, orchestrating every facet from procurement to delivery. Ensured thorough follow-up with end users to confirm the effective delivery of services and their.