Developed, conducted user research and testing to validate user centered design. Performed audit on design and collaborate with Product Owners, stakeholders and multidisciplinary teams Interacted with Technical, CSAT, analytics teams for discovery of information to analyze Business requirements, conducted usability tests to improve UX into Dell.com, Sales applications, Dell Finance, Order Fulfillment applications.Owned and executed entire Product as assigned and provided solutions and optimized the complex interfaces keeping business goals intact.Developed Prototypes on Adobe XD, Figma, Just in Mind, Web flow worked on Responsive Web and Mobile Applications.Pioneered the use of A/B split testing, conducting UX shares/review meetings among team members on new features and UX solutions.

• Collaborate closely with visual designers from the Global UX Team to create a holistic software design language.• Engage with external clients and developer teams to work towards the best design solution based upon metrics.• Quickly and thoroughly create early sketches, wireframes.