Digital Marketing Specialist
Current1. Bulk B2B Sales: Use Acumbamail for targeted email campaigns, segment clients, create personalized content, and track campaign performance to optimize Return on Investment (ROI).2. B2C Retail Sales: Leverage Google Analytics and Facebook Ads to identify the target audience, create engaging ad creatives, and analyze performance metrics for maximum ROI.3. Email Marketing: Utilize Acumbamail for B2B and B2C campaigns, delivering informative content, segmenting lists, and using automation for follow-ups to improve ROI.4. SEO Optimization: Use Ahrefs and SEMrush for keyword research, website optimization, regular audits, and building a backlink profile to enhance ROI.5. Marketplaces Management: Manage sales and optimize product listings on Amazon Seller Central, Metro (Makro), and Faire, focusing on high-quality images and customer reviews to improve ROI.6. Google Ads Campaigns: Utilize Google Ads Editor and SEMrush for planning and optimizing campaigns, defining goals, creating compelling ad copies, and monitoring performance metrics to increase ROI.7. Meta (Facebook and Instagram) Campaigns: Use Facebook Ads Manager, define the target audience, create visually appealing ad creatives, and analyze performance regularly to improve ROI.8. Performance Analysis: Use Google Analytics, Tableau, or Power BI to track KPIs, gain insights, and optimize strategies for better ROAS.9. Content Creation: Collaborate with the content team using Canva, Adobe Creative Suite, and Grammarly, develop a content calendar, and focus on storytelling to enhance ROI.10. Competitor Analysis: Use SEMrush and Ahrefs to analyze competitors' strategies, identifying strengths, weaknesses, and opportunities to differentiate your brand and improve ROI.11. Reporting: Use Google Data Studio, Excel, or Tableau to create reports, define key metrics, share reports with the team, and provide insights for decision-making to improve ROI.