My responsibilities include, acting as the public speaker and public relations representative of the company. I oversee the company’s financial performance, investments, and other business ventures. I develop and execute business strategies in order to attain the goals of the company as well as prepare and implement comprehensive business plans to facilitate achievement. I analyse problematic situations and occurrences and provide solutions to ensure stability and growth of the company. I ensure company policies and legal guidelines are communicated throughout the organisation and are followed at all times, I also handle all submitted reports by lower ranked managers to reward performance.

In this positon, I provided leadership during the transformation program at KSA to promote the Fujitsu Technologies that opened up new Human Centric Innovations and made for an intelligent society. I built foundation and executed plans for KSA market to focus on IT solutions and services, such as Industry Specific Solutions, Business/Technology Solutions and Infrastructure Solutions. I identified risks and business opportunities that would enable the market to make smart and informed decisions that impacted the security and quality of ICT plans in the future.

I fostered a high-performance culture, worked on personnel and team member development and built a customer-centric organisation. I managed the performance in assigned work area and developed departmental plans. I provided leadership to team professionals and enacted term plans to deliver service and meet business objectives. Key Achievements:• Completed company structure plan.• Reduced OPEX by 48%.• Built new channel strategy.

In this role, I made my contribution by providing the strategic development of the company by definition of the product/market grid used to create competitive plans for market penetration and development, product development, and diversification. I was responsible for scenario planning and SWOT analysis to provide a range of future possibilities and knowledge base intentions. I designed a framework for diagnostic and business process redesign for effective and market-driven organisation, activity-based costing, and overhead value analysis. I exercised growth phases analysis to identify and understand the root cause of problems that a fast-growing organisation was likely to encounter, and made it possible to anticipate issues before they occurred. I was also responsible for human capital planning and risk analysis and the setup of objective based roles for assessment of team members and to address the interpersonal relationships within the team.Key Achievements: • Focused on the IT services portfolio and utilised company global capabilities.• Developed sales team skills to upgrade them from products to solutions sales.• Opened a new market for ICT security and IoT solutions.

In this positon, I analysed customer behaviour to aid product and service decision-making, I also developed better channel strategies, and fully integrated segmentation with client core business. I configured easy processes to follow in order to meet client needs and provide excellent service every time. I highlighted poor operational processes to reach the most effective and efficient operation and prioritised needs and developed sourcing plans of customers to meet those needs.Key Achievements:• Completed transformation and business re-engineering plan to take the company from just a distributor to a system integrator company.• Increased the sales of the company by 300% in the first year.• Built PMO Unite and made profits from the service unit for the first time in the company’s history.• Built a career in the company starting from a position as a Corporate Accounts Sales Manager for Western Region (2004 – 2006), to Territory Manager for Western Region (2006 – 2008) and ultimately to becoming the Clients’ Relationship Country Manager for Education & Healthcare (2008 – 2009).