Luxury Business (Fashion Sector) (Italian Market)
Italy
Marketing StrategistLead projects to develop brand strategies, case studies, market research, strategic marketing plans, NPD, and corporate events, to support Luxury brands expand into Italy and Asia Pacific. Drive brand performance through execution of strategic analysis designed to optimize marketing spend for the brand portfolio for the retailer, involved in entire change management , improve merchandising analytics and push target market promotions that achieve strong ROI results Working with top executives, develop viable marketing and business development strategies, taking a lead on competitive intelligence, pricing, new product launch and marketing communications. Participated in the Global Digital strategy of various Brands to ensure local needs are embedded into the overall Global Digital strategy.