• Responsible for International region budget, design win and setting up growth plan and organize product training • Managing 30 Sales Distributors to promote Diamond product to Industrial, Rugged Computing, Transportation, Energy and Medical application market• Product focus: Board level product-- PC/104 modules, COM-based SBCs, PCIe Minicards, Ethernet switches.

• Manage sales and business development of custom and standard semiconductor products to 2 multi-national companies as strategic accounts, Cisco and Hewlett-Packard.• Products include MCU, ASIC, Memory, Touch panel IC, PM IC, LED, Zigbee, and Bluetooth. • Work with clients to determine design requirement, coordinate internal engineering meeting for design and development, transfer designs to manufacturing. • Evaluated competitor pricing as part of product pricing process.Selected Accomplishments:• Grew sales from $3.6M to $32M through the development of long-term relationships with sourcing, R&D, and procurement engineers, global supply managers, and worldwide sourcing executives.• Produced more than $15M in annual revenues by designing more than 6 ASICs for Hewlett-Packard.• Expanding HP business into power management (AC/DC, DC/DC). Designed AC/DC PWM IC into energy star 2.0 power adapter (20W-50W) for printer. This project involved HP own initiative to select 2 vendors to design a unique IC that will meet energy star 2.0 and lower BOM cost. The project was also coordinated with HP’s CM who manufactures the power adapter.• Design an IOH (ASSP) part that interface with Intel Atom embedded processor for Cisco router and switch market. This involve working with Intel marketing/sales engineering and Cisco’s system level engineering and GSM group. This sales promotion also exposed Rohm product --- PM IC, LED, power supply etc opportunity to Cisco.

• Managed and conducted sales of ASIC, memory, MCU, and PM IC products. Supervised multi-functional team of 14 across 2 offices. • Coordinated 5 manufacturer representatives with more than 40 sales personnel, plus 3 franchise distributors. • Sold custom and standard components. Actively involved in determining pricing, set up budget and goals.• Worked closely with Product Marketing to arrange technical product training for all sales professionals. Selected Accomplishments:• Consistently increased ASIC and ROM sales across entire territory.• Grew annual sales from $100M to $150M (50%) in less than six years.• Created effective product strategies, sales forecasts, budgets, and schedules.• Produced multi-million dollar increases with five top-tier accounts, including Cisco ($32M growth), Turbonet Communication ($20M increase), Denso ($4.6M increase), and others.

Sr. ASIC Marketing Manager:Reporting to VP and General Manager of ASIC Business Unit.Responsibility of managing 4 AMMs and 2 application engineers from Oki-J.Tactical marketing management for ASIC product. Responsibilities include identifying market/customerBase, rep/sales training, customer presentation, design wins, set up budget based on field sales input,Coordinate prototype development and frequent customer visits. * Develop network customer base and achieved several design wins and subsequent revenue at Cisco ($8M, Bay Networks ($2M), MMC Networks ($5M), Next Level Communication/GI ($2M), Intel NPD, Tut Systems/Compaq* Develop Cirrus Logic account to over $20M revenue from zero.* Develop FPGA to ASIC conversion business plan through 3rd party design house.