In charge of a group of companies consisting of Energya Cables Co, Jeddah Cables Co. and Energya Cables International. The portfolio consists of the whole value chain from sourcing of raw material to distribution. Major Achievements: - Restructuring - Product development - Market development - Successful expansion - Cost reduction

General Manager of Jeddah Cables Co., a manufacturing business unit of Energya, that produces cables and sells them in the Middle East and Africa. I am in charge of the whole organization composed of the following functions: Finance, Supply Chain, Manufacturing, Quality Control, Plant Engineering, Business Management, Human Resource and Admin.Major Achievements:• Achieved SR 2.1 Billion in total turnover in 2007.• Positive growth in 2007and 2008 while maintaining a structured and profitable business in 2009• Reduced waste by 20% and improved efficiency by 3%.• Created a sales and marketing team concept and developed a keen service strategy to improve sales and increase market share.• Introduced TPM program starting with 5S's and LEAN business model.• Improved plant throughput by 10%

In this position I was in charge of Business Management, Customer Service, and Product Development Engineering. The holistic function of this department is to assist in sales creation, markets development and marketing activities while reducing the product cost and developing new products and technologies.

At NEEDS, a consulting company, I was working as an energy management consultant responsible for assessing the technical and the economical feasibility of any possible solution that would be appropriate for cost reduction in the electricity bill.

With Ramco I worked as a resident construction electrical engineer for various projects.