More than three decades of diverse, revenue-driven, multi-sectoral experience in advertising, media, brand management, marketing, corporate & development sector communications. Jamal has consistently been a high performer, adding more than 5 billion revenue for the North region in the last 3 years. He has a proven track record in stakeholder engagement, message development, and crisis management. Jamal possesses extensive experience in launching and revitalizing industry leaders like Ufone, British American Tobacco, and PTCL, while successfully managing impact-driven media campaigns. His technical and operational proficiency in strategic marketing, business development, and financial oversight has consistently driven revenue growth for both for-profit and not-for-profit sectors alike. As Chief-of-Party for USAID, Jamal led one of USAID’s largest public communications project. He has launched many corporate brands from scratch and has been the lead for Interflow Group of Companies for major ministries, PM Office, President Office and the Inter Services Public Relations (ISPR-Pak Army). Currently, as Group Director, he oversees multiple entities, regions, financial portfolios and cross-functional teams. His comprehensive expertise in mass media campaigns, PR & corporate affairs, digital marketing solutions, compliance, and KPI management has enabled him to lead hundreds of innovative marketing strategies across 15 different sectors.CAREER HIGHLIGHTS:• Part of the Ufone launch team and oversaw a decade-long engagement with the brand, managing both the creative and media service dimensions.• Served as Chief-of-Party for USAID-Pakistan's Public Communications Project, the second largest globally and the first of its kind in Pakistan, from 2011 to 2015.• Associated with the relaunch of British American Tobacco's Gold Flake brand and spearheaded the thematic campaign for the Embassy brand, encompassing both creative and media services, from 2000 to 2001.• Managed the revamping of brand PTCL in 2007 and continued to lead creative and media teams for over eight years.• Played a pivotal role in the execution of key media and communications projects for the Pakistan Army and the Inter-Services Public Relations (ISPR) department.