Mohammad Kazemi Email & Phone Number

Turkey

Tehran Province, Iran

Tehran Province, Iran

I lead product management at SnappFood, Iran's top food delivery service with 8M users and 300K+ daily orders. My role is to ensure merchant profitability through Ads, Promotion, Food Pro, and Martech functions teams.Key Responsibilities:- Mentoring 6 PMs, and leading cross-functional teams through roadmap planning.- Establishing OKRs, roadmaps, and agile processes for product delivery, coordinating across stakeholders.- Monitoring KPIs and running check-ins to report performance and gather feedback.- Directing end-to-end product development lifecycle - strategy, release, iteration.Achievements:- Business ads revenue growth by enhancing user experience and onboarding, CPC algorithm improvement, and infra enhancement led to 3X increasing revenue in 3 months.- The low click-through-rate issue was tackled by using an AI algorithm to display ads to customers more relevant based on their desire which led to a 25% positive impact.- Achieved a 25% increase in vendor order growth through the improvement of cashback and coupon offers.

Tehran, Iran

Takhfifan is the coupon and cashback marketplace with more than 3M customers and 200K merchants with diverse categories like entertainment, beauty & health, etc.- Low "review-per-order" was overcome by optimizing the rating-reviews logic, UX improvement, and adding features such as commenting on reviews, and liking reviews that led to 2X growth.- Overcoming the "multiple-steps-to-conversion" issue by doing CRO activities and simplifying the user flow led to a 30% positive impact.- Enhancing search experience on the platform by enhancing the search algorithm and introducing features like trending keywords and faceted search. Resulted in a 15% growth and improved search relevancy with queries.- Up and running MA tools like WebEngage and optimizing MA journies to get the best CR on various marketing campaigns

Tehran

- Achieved a 20% increase in payment processing efficiency, guaranteeing accuracy throughout the entire transaction lifecycle for an enhanced customer experience.- Improved payment processing efficiency by 20%, ensuring accurate transactions.- Established critical partnerships with 10+ PSPs, resulting in a 25% improvement in product offerings.

Tehran Province, Iran

Bdood is a bike-sharing company with 10K bikes and 100K rides per day.- The low rides-per-user rate issue was addressed by points, badges, and leaderboards through gamification features that led to 40% positive growth.- The low engagement rate issue was addressed by integration with google fit and setting riding goals that led to achieving 2X growth in engagement.

Tehran Province, Iran

Snappbox is a hectic B2C and B2B environment with over 2M customers and 150K bikers.- Addressing the low success rate issue of marketing campaigns by aligning the E-CRM process with marketing activities led to a 2x increase in the marketing campaigns' success.- Addressing the high customer churn rate by customer segmentation through the LRFM model and identifying user behavior led to resurrecting 30% of churned customers.- Up and running MA tools like WebEngage- Optimizing MA journies to get the best CR on various steps of the funnel

Tehran Province, Iran

# Low purchase rates addressed by implementing a trial version and adopting modular softwarearchitecture shifted pricing to a tiered model, resulting in 5X revenue growth.# Long process issue of QA test addressed by implementing automated tests, led to on-time releasesand improved customer satisfaction.# Addressing task blocker time and challenges caused by dev teams' dependencies and conflictsthrough a scrum of scrum ceremony and dependency map, mitigating the issue.

Tehran Province, Iran

After graduating in computer engineering, I was build up my own business in the RFID service-providing field and got into the world of entrepreneurship. Unfortunately, after three years my limited knowledgeof business operations led to the failure of the company. However, I learned valuable lessons from this experience.

Master Of Business Administration - Mba, Marketing, A

Activities and Societies: Digital marketing and sales administration

Bachelor Of Engineering (B.Eng.), Computer Software Engineering, A

Activities and Societies: Software development, e-commerce, computer sciences.