• Liaise with owners and key stakeholders.• Provide leadership and direction to subordinates towards the achievement of goals and objectives• Responsible for the P&L; drive the budget and planning process to ensure that sales and profit are maximized• Design and implement a marketing brand strategy for the various businesses• Develop and implement a comprehensive business and brand portfolio strategy• Work with the architects, development, and facilities partners to ensure that the stores are opened on time and within budget.• Recruit and hire key management for the growth of the business • Report to the Board the business performance • Establish clear lines of reporting within the management teams are in place and meeting the set goals and requirements. • Work with Finance to deliver effective stock takes and the implementation of stock accuracy systems, to ensure that cost is controlled, and targets are met • Conduct regular store and market visits• Responsible for driving QHSE throughout the company • Establish and maintain strong working relationships with respective suppliers and brands ensuring that the business operates within specified brand-specific requirements and standards, as well as ensuring compliance with any business performance reporting requirements • Guide and motivate subordinates to enhance performance and produce quality work and ensure that they are continuously developed for higher level roles

Responsible for the development of 250 stores in the development pipeline by overseeing day-to-day operations to support growth and add to the bottom line of the organisation.• Focus on strategic planning and growth strategy• Ensure that our partners achieve maximum ROI• Client relationship development• Identifying new business opportunities • Enabling year over year growth• Developing and expanding franchise network in MENAAP Region

Taking full responsibilities for all the food services and catering operations in Abu Dhabi with a budget over 300 Million Dirhams ($80m) working within budgeted guide lines.• Successfully executing Food Safety and Management Systems • Initiated the new Kitchens to feed approximately up to 9000 people • Established new Food Service Outlets in all locations• Measured staff performance • Worked with senior management in assessing developmental needs • Ensured adherence to Government regulations relating to the food service operations

Taking full responsibilities of the Food Services Division in the UAE with revenue over 250 Million dirhams ($65m). Involved in New Central Kitchen designs and implementation of all aspects and dealing with all kitchen suppliers. Established new Food Service Outlets (Casual Dining) for the company within the first year of joining for higher end clients.• P & L responsibility for the region• Ensured adherence to Government regulations • Developed processes & procedures • Employee recruitment • Operational audits• Client relationship development • Maintained effective health, safety and environment standards

Taking full responsibilities for more than 45 food services operations in Abu Dhabi and Al Ain with revenue over 380 Million dirhams ($100 M), working within budgeted guide lines and monitoring all expenses. Successfully planned and executed the takeover of 18 onshore locations with contract value close to 120 Million dirhams ($33 M) annually. Emplaced HR departments for all the catering operations from scratch while Initiating and developing new kitchen production to supply food and beverage for over 200 villas.• P & L responsibility of all the locations• Managed all HR activities • Operational audits• Management system implementation• Client Relationship Development• Contracts Retention• Ensured adherence to Government regulations • Developing processes and procedures • Monitored trends in the catering and services sector • Keeping close tabs on market dynamics and competitor activities

Appointed to drive the end-to-end implementation of an in-house "Ready to Eat" food brand, as well as managing sales and marketing, planning procedures, budgets, retail of luxury products, and business development of the franchise in the Gulf Region and Europe.• Successfully launched various retail stores in The Region• Spearheaded the inception of the Fresh Food section • Managed logistics, budget, pricing, profitability and marketing activities • Full P & L responsibility for the region• Employee recruitment• HSE System Management and reporting• Conducted regional performance reviews • Spearheaded market studies to identify competitors

Took full responsibility of sales, marketing, retail, catering, food and beverage, annual budgets, training manuals of all staff locally and internationally and business development of the franchise in the Gulf Region• Successfully introduced luxury retail stores and catering concepts to the Gulf Region• The first stores were made outside of Paris in Dubai, Qatar, and Saudi• Managed and trained all operations of staff locally and internationally• Identifying new business opportunities in the region• Provided support to all business outlets in the region • assisted in the recruitment and training of staff • Conceptualised efficient and streamlined supply chains for the entire network, • Developed and maintained relationships with key industry contacts• Performed market analysis, business performance assessments, and other in-depth KPIs