Mohammad Khuzaima Raza Email & Phone Number

Lahore, Punjab, Pakistan

• Developed and implemented multi-channel digital marketing strategies to drive customer engagement and enhance brand visibility, with a primary focus on email marketing campaigns, marketing automation, Account-Based.
• Led a cross-functional team to optimize email marketing efforts, collaborating closely with sales and product teams to align messaging and create integrated marketing initiatives.
• Managed the full lifecycle of email campaigns from concept to execution, leveraging tools such as Salesforce Marketing Cloud, MailWizz, MailChimp, Bravo (Sendinblue), and Mumara.
• Increased lead generation by 26% and conversion rates by 15% through personalized email strategies, including segmentation, automation, and targeted content, while maintaining strong customer engagement.
• Executed A/B testing and data-driven optimizations, improving inbox deliverability rate by 30% and email open rates by 20%, resulting in higher ROI for digital marketing efforts.
• Collaborated with cross-functional teams to design cohesive digital marketing strategies, integrating email, social media, and content marketing for a seamless customer experience.

Lahore, Punjab, Pakistan

• Managed and optimized email deliverability strategies, ensuring high inbox placement and successful delivery of marketing campaigns, resulting in a 25% decrease in bounce rates.
• Monitored and analyzed key email performance metrics (e.g., bounce rates, spam complaints, inbox placement) to diagnose and resolve deliverability issues, enhancing overall campaign effectiveness.
• Ensured compliance with email marketing regulations, including CAN-SPAM, GDPR, and other global standards, while maintaining a clean and compliant sender reputation.
• Implemented email list hygiene practices, encompassing regular list cleaning, segmentation, and suppression list management to improve deliverability and reduce spam complaints.
• Collaborated with ISPs, email service providers, and internal teams to troubleshoot technical issues affecting deliverability and optimize email infrastructure.
• Utilized advanced tools and platforms such as Postfix, Mumara, MailWizz, and Make.com to boost deliverability, implement sender authentication (SPF, DKIM, DMARC), and enhance email performance.