Mohammad Khuzaima Raza Email & Phone Number

Lahore, Punjab, Pakistan

• Developed and implemented multi-channel digital marketing strategies to drive customer engagement and enhance brand visibility, with a primary focus on email marketing campaigns, marketing automation, Account-Based Marketing (ABM), and lead nurturing.• Led a cross-functional team to optimize email marketing efforts, collaborating closely with sales and product teams to align messaging and create integrated marketing initiatives.• Managed the full lifecycle of email campaigns from concept to execution, leveraging tools such as Salesforce Marketing Cloud, MailWizz, MailChimp, Bravo (Sendinblue), and Mumara.• Increased lead generation by 26% and conversion rates by 15% through personalized email strategies, including segmentation, automation, and targeted content, while maintaining strong customer engagement.• Executed A/B testing and data-driven optimizations, improving inbox deliverability rate by 30% and email open rates by 20%, resulting in higher ROI for digital marketing efforts.• Collaborated with cross-functional teams to design cohesive digital marketing strategies, integrating email, social media, and content marketing for a seamless customer experience.• Monitored and analyzed campaign performance metrics, leveraging insights to fine-tune strategies for better deliverability and engagement, reducing bounce rates by 10% and increasing inbox placement.• Implemented a demand generation strategy, enhancing the sales pipeline through strategic email nurtures, contributing to a 13% boost in qualified leads.• Managed and optimized marketing budgets to ensure cost-effective execution of digital campaigns, improving ROI on email marketing investments by 18%.

Lahore, Punjab, Pakistan

• Managed and optimized email deliverability strategies, ensuring high inbox placement and successful delivery of marketing campaigns, resulting in a 25% decrease in bounce rates.• Monitored and analyzed key email performance metrics (e.g., bounce rates, spam complaints, inbox placement) to diagnose and resolve deliverability issues, enhancing overall campaign effectiveness.• Ensured compliance with email marketing regulations, including CAN-SPAM, GDPR, and other global standards, while maintaining a clean and compliant sender reputation.• Implemented email list hygiene practices, encompassing regular list cleaning, segmentation, and suppression list management to improve deliverability and reduce spam complaints.• Collaborated with ISPs, email service providers, and internal teams to troubleshoot technical issues affecting deliverability and optimize email infrastructure.• Utilized advanced tools and platforms such as Postfix, Mumara, MailWizz, and Make.com to boost deliverability, implement sender authentication (SPF, DKIM, DMARC), and enhance email performance.• Conducted A/B testing and optimization of email campaigns, identifying best-performing strategies to improve open rates, click-through rates, and overall engagement.• Trained and advised internal marketing teams on best practices for email content, frequency, and compliance to ensure consistent deliverability across all campaigns.• Maintained sender reputation scores through continuous monitoring and adjustments, ensuring that marketing emails consistently reached intended recipients.• Leveraged data-driven insights to refine email campaigns and enhance segmentation strategies, personalizing content for improved relevance and engagement.• Stayed updated on industry trends and deliverability best practices, proactively adjusting strategies to mitigate risks and ensure optimal performance.