Mohammad Mishkhas Email & Phone Number

Al-Riyadh Governorate, Saudi Arabia

Provide leadership, direction, strategic plans and development as General Manager in the company engaged in Marketing and distribution of telecom products and services producing SR 12 billion in Annual Sales Revenue with total staff strength of 6000 employee. Main Tasks: Responsible for setting, developing and implementing department strategy, business plans and long-term goals of sales and marketing of the Reseller and Mini franchise department to ensure the continuous sales growth in… Show more Provide leadership, direction, strategic plans and development as General Manager in the company engaged in Marketing and distribution of telecom products and services producing SR 12 billion in Annual Sales Revenue with total staff strength of 6000 employee. Main Tasks: Responsible for setting, developing and implementing department strategy, business plans and long-term goals of sales and marketing of the Reseller and Mini franchise department to ensure the continuous sales growth in all channels, and all branches in KSA. Responsible for planning, developing and implementation of strategic plans and programs of building distribution network, and trade marketing development to ensure customers loyalty and satisfaction. Managing, monitoring, assembling teams setting goals and KPI’s of new sales and development projects. Access, analyze, operating cost and return on investment for all channels Responsible achieving the financial goals and have robust PNL statement per channel per account. Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility by conducting market surveys. Major Achievements:  Over Achieving the sales targets having a 12% growth year to date in a stagnant market  Implementing account management concept and Joint agreed goals with major key accounts, and having comprehensive biasness plan by account by week by product by promotion.  Planning, guiding and Implementing retail development project to increase weighted and numeric distribution, which resulted in an incremental 10 points in weighted distribution  Re-establishing carting business and helping developing new carting products Show less

Provide leadership, direction, strategic plans and development as Sales Director of the company engaged in business of manufacturing, Marketing and distribution of Various of well-known brands (Halwani, Alnakhala , Maamoul, Halwani Deli-meats, Halwani Jam, etc… ) and producing SR 1 billion in Annual Sales Revenue with total staff strength of 1200 employee. Main Tasks: Responsible for setting, developing and implementing department strategy, business plans and long-term goals of sales… Show more Provide leadership, direction, strategic plans and development as Sales Director of the company engaged in business of manufacturing, Marketing and distribution of Various of well-known brands (Halwani, Alnakhala , Maamoul, Halwani Deli-meats, Halwani Jam, etc… ) and producing SR 1 billion in Annual Sales Revenue with total staff strength of 1200 employee. Main Tasks: Responsible for setting, developing and implementing department strategy, business plans and long-term goals of sales department to ensure the continuous sales growth in all channels, and all branches in KSA. Responsible for planning, developing and implementation of strategic plans and programs of building distribution network, and trade marketing development to ensure customers loyalty and satisfaction. Managing, monitoring, assembling teams setting goals and KPI’s of new sales and development projects. Access, analyze, operating cost and return on investment for all channels Responsible achieving the financial goals and have robust PNL statement per channel per account. Responsible for guiding the negotiations of the annual contract as well as any launches plans. Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility by conducting market surveys. Major Achievements:  Over Achieving the sales targets having a 12% growth year to date in a stagnant market  Implementing account management concept and Joint agreed goals with major key accounts, and having comprehensive biasness plan by account by week by product by promotion.  Planning, guiding and Implementing retail development project to increase weighted and numeric distribution, which resulted in an incremental 10 points in weighted distribution  Re-establishing carting business and helping developing new carting products Show less

Jeddah Governorate, Saudi Arabia

Provide leadership, channel focus and plans as National Sales Manager of the company engaged in business of Sales, Marketing and distribution of several of well-known brands in tire industry (Bridgestone, Dayton, etc.…) and producing SR 1 billion in Annual Sales Revenue with total staff strength of 360 employee. Main Tasks: Responsible for classifying, creating sales channels and building distribution network through adding new customers and creating new affiliated customer.… Show more Provide leadership, channel focus and plans as National Sales Manager of the company engaged in business of Sales, Marketing and distribution of several of well-known brands in tire industry (Bridgestone, Dayton, etc.…) and producing SR 1 billion in Annual Sales Revenue with total staff strength of 360 employee. Main Tasks: Responsible for classifying, creating sales channels and building distribution network through adding new customers and creating new affiliated customer. Responsible for planning, developing and implementation of strategic plans and programs of building distribution network. Monitor, manage and replenish stocks trade stock of wholesalers, retailers, and fleet customers. Managing, monitoring, assembling teams setting goals and KPI’s of new accounts. Responsible achieving the financial goals and have robust PNL statement for the department. Major Achievements:  Building successful Direct distribution system which increased retail sales by 40%  Over Achieving the sales targets having a 20% growth year to date  Planning and Implementing tire management system which increased fleet accounts by 22%  Planning and Implementing BARS loyalty program which increased the sales of the participating customers by 27% Show less

Jeddah

Provide leadership ,direction and strategic plan as National Channel Development Manager of the company engaged in business of manufacturing , Marketing and distribution of Various of well-known brands (Nestle , Maggi , Goody, SC Johnson, General Mills, Betty Crocker, etc… ) and producing US $ 1 billion in Annual Sales Revenue with total staff strength of 1000 employee.Main Tasks:Responsible for planning, developing and implementation of strategic plans and programs for the… Show more Provide leadership ,direction and strategic plan as National Channel Development Manager of the company engaged in business of manufacturing , Marketing and distribution of Various of well-known brands (Nestle , Maggi , Goody, SC Johnson, General Mills, Betty Crocker, etc… ) and producing US $ 1 billion in Annual Sales Revenue with total staff strength of 1000 employee.Main Tasks:Responsible for planning, developing and implementation of strategic plans and programs for the anchor key accounts in the total KSA such as Panda, Tamimi etc…Assess, analyze, operating cost and return on investment for the Key AccountsResponsible achieving the financial goals and have robust PNL statement per account Responsible for negotiating the annual contract as well as any launches plans Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility by conducting market surveys Show less

Provide leadership and direction as Regional Manager of the company engaged in business of manufacturing and distribution of Dairy Brands (AlSafi, Danette, Danao,Danino, Activia & Actimel) and producing US $ 350 Million in Annual Sales Revenue with total staff strength of 4000.Main Tasks:• Responsible for planning, developing and implementation of strategic plans and programs for ensuring effective Distribution Operations Management in the entire Western Region in close… Show more Provide leadership and direction as Regional Manager of the company engaged in business of manufacturing and distribution of Dairy Brands (AlSafi, Danette, Danao,Danino, Activia & Actimel) and producing US $ 350 Million in Annual Sales Revenue with total staff strength of 4000.Main Tasks:• Responsible for planning, developing and implementation of strategic plans and programs for ensuring effective Distribution Operations Management in the entire Western Region in close coordination with Branches.• Assess, analyze, operating cost of Branches operations and provide effective solution and support for enhancing the sales• Responsible for immediately identifying, recommending and implementing together with the Branches, corrective measures to insure achievement of Company’s Sales & Marketing Objective in terms of distribution development• Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility by conducting market surveys Major Achievements: • Continuous target achievement and having a 17% growth year to date• Implementing Regional Development program with surgical changes to increase the efficiency Show less

Main Tasks:• control Confectionary Business in KSA & Gulf by managing around 250 employees of sales force, accounting & warehousing for KSA & Gulf• Achieving the sales plans and targets for the confectionery division• Integrate the Confectionary & Beverage Businesses together• coordinate with principle companies Cadbury, Wrigley & Unilever• Overlook the principles products Manufacturing, Importing, Sales & Distribution Major Achievements:… Show more Main Tasks:• control Confectionary Business in KSA & Gulf by managing around 250 employees of sales force, accounting & warehousing for KSA & Gulf• Achieving the sales plans and targets for the confectionery division• Integrate the Confectionary & Beverage Businesses together• coordinate with principle companies Cadbury, Wrigley & Unilever• Overlook the principles products Manufacturing, Importing, Sales & Distribution Major Achievements: • Growing the sales by 30% for 3 years in a raw • Implementing the Territory Development Supervisors project which increased the distribution of the confectionary business by 25% Show less

Main Tasks: Managing the sales of the largest branch of the business and it's warehousing with around 250 employees of sales force and warehousing Major Achievements: Increasing all brands displays and visibility in supermarket sectorDeveloping Key accounts such as APU to achieve recordable growthIncrease our retail sector distribution by 9%Have a yearly growth of 22%

Main Tasks: Monitoring the stock availability in kingdom and match it with the running rateMajor Achievements: Computerizing the logistics systemIncreasing KSA warehouses availability to 99% by fixing all the deficits in the supply chain

Master’S Degree, Finance, General

Bachelor, Industrial Engineering