Placed first cosmetics brand from Pakistan in International market.

Launched successfully a new B-C concept of forward integration /Meat retail outlet/ Meat Boutique with Industrial butchery. MENA Region have a hue potential of this Business concept with maximum ROI and profit margin in this industry.A concept of five star meat retail business to approach directly the quality oriented end consumers to offer customized , health, hygiene and wholesome meat cuts through Zabiha Halal process. www.meatoneme.com

Provide highly strategic and tactical leadership as Manager- Business Development of this leading company engaged in the business of manufacturing Meat Processing & Trading and producing AED 80 Millions in Annual Gross Sales turnover. Maintain complete autonomous decision is making authority within the areas of strategic planning, business development, international sales and marketing functions.

•Put a new division of Dry products range including private labels in Rice, Edible oil etc.•Re launched a famous Brand of spices Shan in UAE Market•Ensure the sales teams possess acceptable levels of knowledge and skills required to achieve planned objectives. Direct daily operations and business plan implementation as Category Manager for the (Dairy /Edible Oil /Commodities & Canned Food) of Food Services Division as Profit Centre Head. The Annual Turnover over of the company exceeds over AED.300 Million and it has staff strength of 800 • Grew Annual Sales Revenue of the Division from AED. 25 Million to AED. 30 Million per annumexpectations and forecasts by promoting the sales of DAIRY PRODUCTS of BRANDS – PRESIDENT / LACTALIS (FRANCE), DANSCO (UK), NORDEX (HOLLAND), CANNED FOOD ( BRAND – MARINA ) from THAILAND,

Provided leadership and direction as Sales & Marketing Manager of this leading company based in Dubai with complete P & L management responsibility for the FMCG Products Division.Maintained complete autonomous decision making authority within the areas of FMCG Products Divisional Operations Management. Key Strategic Accomplishments : • Started from scratch and established the FMCG Products Division. Grew the Annual Sales revenue of the Division from ground zero to AED. 1 Million per month.• Increased profitability of the Division from Zero to 15%.

Managed and coordinated through subordinates the operations of the Food Industry Products Division’s purchasing function ensuring timely and cost effective acquisition of products in support of business operation.Directed daily sales operations and business plan implementation for the company engaged in the business of distribution of FMCG Products Frozen Food (POULTRY & PARTS)/ FROZEN VEGETABLE ( MEAT/ DIARY PRODUCTS) of International Brands -TYSON BRAND (Chicken) & TILLY BRAND, MOURNEMAID FCMP/ M.G. BLOCK BUTTER AUSTRALIA/ ALLANA BRAND MEAT FM. Reported to the General Manager. The Annual Turnover of the company exceeded AED. 50 Million and it had staff strength of 20. Spearheaded and established the Food Division. Grew Annual sales revenue from ground zero to AED. 55 Million by strategizing business development efforts to outperform corporate targets. Traveled extensively in the territory CIS Countries and Iran to capture strategic business wins with major clients. Increased profitability from 5% to 17% of the Division. Establishments for the assigned territory of CIS and Iran. Directly dealing with International suppliers from EUROPE / AMERICA / INIDA. Actively involved in formulating and implementing Agency Agreements.

Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sales plans for promoting the sales of FMCG FROZEN FOOD PRODUCTS in the territory of AL AIN & BURAIMI through A & B CLASS SUPERMARKETS. Reported to the Director.