- Analyzing internal operations and identify areas for process enhancement.- Implementing business strategies and planning that align with the short- and long-term objectives.- Oversee operations, HR, and accounting, and partner with CEO in sales management so that sufficient investment capital can be budgeted for near-term growth targets.- Manage capital investments and expenses aggressively to ensure that the company achieves investor targets for growth and profitability.- Monitor performance with tracking software and take corrective measures when necessary, and prepare detailed updates and forecasts.- Build and maintain trusting relationships with key customers, clients, partners, and stakeholders.- Translating strategy into actionable steps for growth, implementing organization-wide goal setting, performance management, and annual operations planning.- Overseeing company operations and employee productivity, building a highly inclusive culture that ensures team members can thrive and that organizational goals are met.- Ensuring effective recruiting, onboarding, professional development, performance management, and retention.- Ensuring compliance with national and local business regulations, and take appropriate action when necessary.

- Understand the competitive landscape and market trends.- Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.- Establish and adjust selling prices by monitoring costs, competition and supply and demand.- Maintain sales staff by recruiting, selecting, orienting and training employees. As well as counseling and disciplining employees; planning, monitoring and appraising job results.- Manage and implement the sales forecasting, planning and buyer driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales and marketing organization.- Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement.- Drive the successful implementation and adoption of the sales and marketing automation platforms.- Evaluating and developing our marketing strategy and marketing plan.- Planning, directing, and coordinating marketing efforts.- Communicating the marketing plan.- Researching demand for our products and services.- Competitor research.- Identifying potential customers.- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.- Coordinating marketing projects from start to finish.- Organizing company conferences, trade shows, and major events.- Overseeing social media marketing strategy.

Engaged in:- the likely consequences of any decision in the long term- the impact of the company’s operations on the community and the environment- the desirability of the company maintaining a reputation for high standards of business conduct- the need to act fairly as between members of the company.