Mohammad Raza Email & Phone Number

Dubai, Ae

Dubai, Ae

United Arab Emirates

• Responsible for the account management for some of the biggest banks and brands in UAE. First point of contact on day-to-day management and helping clients in building their overall digital strategy. Working collaboratively to ensure campaigns & partnerships are delivered with a fully integrated approach.• Develop, maintain and execute digital campaigns to maximize enquiries, sales, retention and loyalty for the client brands. While doing so, I successfully identified upsell opportunities where applicable and sold the services outside monthly retainer increasing revenue per brand for the agency.• Developing media strategies and overseeing the team with media planning, targeting strategy, execution, reporting and optimization on paid search, display, social and programmatic channels.• Creating detailed media plans that includes keyword/audience research, competitor analysis, interest/demographics-based targeting, remarketing and custom/lookalike audience based on campaign performance and first party data.• Provide daily/weekly/monthly reports on all campaign performances. This includes impressions served, clicks, CTR, web sessions, leads, cost lead (CPL) & sales generated shared through automated reporting.• Develop and execute SEO strategies in-line with latest search engine algorithm updates to increase client’s search visibility, rankings and acquire high quality traffic and leads towards their websites.• Develop and execute social media strategy that encompasses content calendar creation, community management and paid social campaigns with a focus on increasing engagement, fan acquisition, brand awareness and cross brand promotion.• Implement analytics solutions such as Google Tag Manager, Google Analytics, Hotjar, UTM tags, AdWords conversion tags etc. on clients’ websites to successfully track digital marketing KPIs.• Managing media budgets, ensuring we are always aligned with the client on campaign spends, invoicing and other financial details.

Karāchi, Sindh, Pakistan

- Developed and executed comprehensive media plans tailored to the unique objectives and market dynamics of each client, spanning diverse industries.- Led SEO initiatives, conducting comprehensive keyword research, optimizing on-page content, and implementing technical SEO enhancements that resulted in notable improvements in organic search rankings.- Monitored website analytics, identifying an increase in mobile traffic and optimizing user experience accordingly.- Ran targeted Facebook ads, driving an increase in website click-throughs and an improvement in lead quality.- Develop, maintain and execute digital campaigns to maximize enquiries, sales, retention and loyalty for the client brands. While doing so, I successfully identified upsell opportunities where applicable and sold the services outside monthly retainer increasing revenue per brand for the agency.