Following my inspiration to become a business and innovation leader, I founded and designed InnoBee to compete with global leaders in innovation management. At InnoBee, My achievements include, but are not limited to:• Successfully expanded the team to 6 professionals across 3 continents, and delivered the product within 10 months.• Formulated and executed the market research, competitors analysis, brand strategy, visual identity, customer journey, ideal customer profiles, product UI/UX design and development plan, pitch decks, GTM strategy, marketing plan, risk analysis, business plan, hiring and onboarding development teams, legal documents and intellectual property, help center and automated customer support.• Directed the definition and translation of InnoBee’s vision and mission into a tangible business and product roadmap comprising an Open Innovation Platform, an AI Innovation Assistant, an Idea Management Service, a comprehensive Help Center and Innovation Forum, a Corporate Website, an Innovation and Technology Scouting Service, and last but not least, an Admin Panel for 360° performance management.

Seasoned freelance consultant. I help businesses overcome challenges, enhance performance, drive innovation, manage communication channels, and execute projects. Most recent assignments:• Consulted with an IT insurance solutions provider in defining top-level strategy and communicating their vision across digital channels in addition to developing a pitch deck for the North Star fundraising event in Dubai, UAE – (Abrisham)• Participated in delivering “Middle East’s FinTech Ecosystem Growth & Opportunities For Iran” for Iran Central Banks’ infrastructure provider – (Informatics Services Corporation)• Designed and developed a Crowd-Planting business model around cryptocurrencies and agro-forestry - (Baaduum)•Implemented the latest methods to promote an online toy shop’s brand experience across digital and print channels in addition to developing an e-commerce website – (Karen Toys)

FINESWAP is a Norwegian IT company that offers a sustainable marketplace for swapping goods and services. My role aimed to lead all the marketing initiatives and ensure achieving marketing goals.• Conducted market research and competitor analysis to develop customer personas, go-to-market strategy, content strategy, social media strategy, and customer journey.• Translated the company’s vision and mission into precise and well-crafted brand messages and digital marketing materials including +350 pages of social media material and the corporate website copywriting.• Singlehandedly orchestrated the marketing campaign to organically promote swapping and sustainability on social media resulting in crafting, designing, and publishing over 150 visual posts, 2 videos, a 250% increase in followers count, an 841% increase in reach, and over 24,000 impressions in 3 months.• Assisted the development team on the app’s UI/UX/ASO on multiple occasions, in addition to spearheading the onboarding processes and screens’ design.• Devised and implemented an agile idea management board for marketing purposes, promoting collaboration and increasing team performance.

A venture company with subsidiaries in the Food, Detergents, and Entertainment industries.• Drove the definition and the implementation of a franchising model for a children’s playhouse to develop the business through royalty programs and new franchises seamlessly.• Proactively assisted the decision-makers with communicating the corporate brand strategy across print and digital channels through branded marketing materials.• Orchestrated corporate events and produced multimedia content for PR purposes.• Crafted specialized corporate website content, in addition to designing and developing multiple responsive and SEO-friendly website pages for Mata’s subsidiary companies.

Top five Payment Services Providers in Iran with five subsidiaries and over 150 employees.• Transformed the company’s vision into branded digital and print content.• Coordinated events for internal/external purposes across all five subsidiaries and produced high-quality content by performing videography and photography.

Top five Payment Services Providers in Iran with over 700 subsidiaries and 10,000 employees.• Significantly assisted the PR Manager with a range of executive activities including, but not limited to: media coverage of events and exhibitions for internal/external communications, comparative research, content audits, content production, and videography.• Cooperated with different departments to ascertain communication of the right messages across all channels.

Specialized banking and FinTech content provider for Iran’s banks and financial institutions.• Conducted quarterly social media analysis reports for banks and financial institutions.• Produced specialized multimedia content such as infographics, videos, articles, press releases, and newsletters.• Cooperated with the C-level and the development team on website and social media administration and UI/UX improvement.