Spearhead the formulation and execution of the partner strategy for the newly established AWS Sports Industry-focused business unit on a global scale. Responsible for partners, partner community, and solutions across all four Sports taxonomies: Fan360, Performance Analytics, NextGen Media, and Smart Venues.

Provided business leadership and management for a set of large strategic AWS global enterprise accounts, collaborating with diverse AWS resources to support customer interests. Accountable for selling at the most strategic level within the account, implementing a broad strategy to earn customer trust and oversee service implementation. Owned the coordination of executive business reviews, maintaining high customer satisfaction, and driving key rhythm of business initiatives.

Led the development, leadership, and management of 30 industry-leading Independent Software Vendors (ISVs) for AWS’ Industrial Software vertical segment. Drove solutions, APN Program attainment, and enablement through training and certifications, and Go-To-Market (GTM) strategies for partner differentiation and accelerated growth

▪ Global Channel Strategy: Responsible for overall go-to-market and growth strategy via Channels▪ Develop MENAT & APAC Region(s): Identified key segment based Channels to capture under served market; Grew MENAT region 140% YoY with new Channels▪ Owned Customer Experience & Success Initiative(s): Managed & cultivated C-suite relationships; Responsibility for Operating Plans ($35MM+) of key global partners; Co-authored growth playbook design ensuring key accounts had required focused approach and support needed to go hunt, grow, and achieve 5-10% annual YoY growth▪ Led Compliance Investigation & Resolution: Identified huge compliance gap in transactions with Channels; Led a team to formally investigate and validate; Implemented proper controls to mitigate risks going forward▪ Coverage Responsibility: Identified gaps in global landscape and ensured at least 75% coverage in assigned territories; Evaluated market dynamics with Channel partners and devised channel strategies based on served available segment (SAS) and distributor coverage in responsible markets; Drove compliance accountability culture within Channel network▪ Revenue Responsibility: Owned and managed C-suite relationships with key Channel partners, regions and resulting revenue streams of ~$240MM; Responsible to help Channel partners design and develop plans to achieve at least 5-10% annual growth▪ Portfolio Effectiveness: Responsible for channel partner performance management design and implementation; Analyzed global install base to calculate Services entitlement and regional Op plans to drive growth and partner effectiveness; Designed and implemented performance based scorecards▪ New Program Introductions: Liaised with global Sales and Product teams to develop new market offerings; Introduced new platform enabling the business to achieve $20MM in incremental Services revenues▪ Design & Implement Global Coverage Strategy: Responsible for structuring overall go-to-market plans via Channel partners

▪ Channel Management: Responsible for managing 26 Channel partners in 15+ countries; maintain & grow revenues of ~$130MM from Top5; Ensured at least 80% coverage; Conducted business reviews; Worked with Channels to identify SAS and coverage; Evaluated channels for strategic partnerships▪ Business & Channel Integration: Led new business and channel integration activities while managing a large and remote regions; Successfully completed converting all new business channels into GE channels framework; Negotiated and executed ~25 channel partner agreements; Conducted GE Policy & Compliance trainings; Onboarded new business partners & channels into GE▪ Negotiated Key Termination & Transition: Successfully initiated, managed and closed out a challenging channel partner termination in Thailand; Assembled and led a x-functional team to address channel partner resistance; Successfully negotiated and transferred 49 Customer Service Agreements (CSA) worth ~$29MM and saving the company $12MM in payouts

▪ Warranty Cost Analysis & Improvement: Tasked to explain high product warranty costs in PAK & BGD and recommend improvements; Mapped and analyzed the W2W process including cycle times, cost structure, and pain points for both sides involved; Sorted and prioritized key findings/issues and resolved/closed the Top4 within the first 90 days; Reduced cycle time for warranty claims in the region by 50%▪ Channel Development - Pakistan: Identified issues with existing channels in PAK; Terminated, identified, and appointed new candidates; Established in-country Services readiness and conducted required product and GE Policy & Compliance trainings; Secured ~$5MM in Services parts sales in the country in the first year with new Channel partner and $36MM overall▪ Compliance Investigation: Identified a huge potential risk and compliance issue in BGD; Led a team to formally investigate the issue resulting in global process change for the company and also termination of our channel partner in country and disciplinary actions against a dozen internal teams as well; Saved the company ~ $4MM in FY12 by initiating the global process change

▪ Customer Satisfaction & Issue Resolution: Introduced process rigor and enhanced the existing NPS tool enabling the business to successfully improve and almost triple the overall customer satisfaction levels in 2yrs; Positive overall increase in the overall NPS score from 24% to 62%; Analyzed global customer feedback and created actionable items for the business; Assembled x-functional teams to address and fix; Developed VOC sheets for leadership visits and established and conducted Detractor follow-up interviews to enable business growth; Conducted global trainings▪ Cost of Quality: Assembled and led a x-functional team to identify and improve cost saving opportunities for the business; Established standard COQ definitions across functions; wrote and published COQ procedure; Established process for standard COQ cost tagging and measurement analytics for data roll-up for report out to senior leadership; Won the ‘Champion of COQ Award’ in 2009 for the impact on the business▪ Lean Leader & Quality Projects: Achieved Lean Six Sigma (LSS) qualification; Led and facilitated various global teams and projects in Lean Action Workouts (LAWO) to address process improvements; Identified and worked on factory flow choke points, optimal inventory levels needed at Operator stations, and CIR process improvement; Conducted Approved Supplier List (ASL) analysis to identify risk potential with various suppliers and made recommendations for risk mitigation in Sourcing

GE Commercial Aviation Services Client Account Executive:New Relationship Development, Lease & Extension Transactions, Sales Support Functions▪ Integral part of the deal team that closed the purchase lease buyback (PLB) of 5x NEW Airbus A319-100s aircrafts to Spirit airlines; responsible for drafting and working on the approval paper resulting in $165MM in new volume for GECAS▪ Assisted in placing 2x USED MD88s aircrafts as leases at Midwest Airlines (US); Worked with legal and technical to ferry aircraft from Indonesia back to the US and satisfy customer requirements, resulting in $5.7MM incremental rent income▪ Worked on extending a 10yr lease on 1x Boeing 737 coming off lease at America West Airlines (US Airways) resulting in incremental $28MM in rent income▪ Worked with a team of GECAS professionals and United airlines on designing a bankruptcy exit refinance facilityGE Money Portfolio Marketing Manager: Acquisition & Life Cycle strategy development, New Product Launches, Economic & Competitive Analysis▪ Conducted an industry economic and competitive landscape analysis for AE (American Eagles); Successfully convincing them that internal process/programs were cannibalizing PLCC sales and not the economy’ resulting in more committed focus on the program and increased mind share▪ Successfully conducted, tested, and improved IKEA’s in-store kiosk strategy; analysis helped in optimization of app. volumes per kiosk by location within stores; potential volume impact of additional ~40K new accounts▪ Client Marketing Manager for HSN (Home Shopping Network); Responsible for both acquisition and lifecycle customer strategies to grow the PLCC business

▪ Contract Compliance; Assisted a large public company in an extensive review of compliance amongst participating partnership entities – Royalties▪ Fraud Risk Management; Performed various analyses to determine the validity of Whistleblower allegations - Misappropriation of Assets & Employee fraud▪ Forensic in the Audit (FITA); Assisted Audit teams with SAS99 regulation checks on clients surrounding manual journal entries in the general ledger▪ Fraud Investigation; Assisted in identification of incidents of FCPA and SEC rules violations of a global multibillion dollar fortune 200 company▪ Fraud Investigation; Assisted in an investigation of misappropriation of funds for a large healthcare provider - Employee spending and reimbursement policies▪ Fraud Investigation; Assisted in an investigation of an alleged embezzlement of company funds by a senior member of management at a financial institution▪ Employee Misconduct; Identified areas of employee misconduct by performing email and hard drive searches, and client personnel interviews

▪ Responsible for over $20.0M in total revenue per year, with $3.5 million in pure incremental revenue▪ Achieved at least 10-15% growth year over year in revenue from same set of managed accounts▪ Created and executed New Relationship Development strategies for identified opportunities, and built a strong network and pipeline for future transactions▪ Coordinated activities of relevant sales groups to support volume and profitability targets of new relationships and accounts▪ Participated with accounts in strategy formulation for growth initiatives including industry and competitive analysis▪ Projected budgets, revenue forecasts, and knowledge of risks & opportunities by market segment, trends & key players▪ Conducted training for partners to build awareness, enhance product knowledge, & improve competitive advantage▪ Regularly interfaced with CEOs & Executives of small & medium businesses to maximize current & potential revenue streams

▪ Responsible for channel intelligence & legal actions in the entire US East region for protection of Intellectual Property (IP)▪ Conducted product identification traces and gathered ‘suspect’ samples in the channel for analysis by our IP specialists▪ Interacted regularly with Law and Corporate Affairs group and independent outside counsel to ensure Intellectual Property Compliance▪ Responsible for generating $5.0M in pure incremental revenue by reducing piracy in the region▪ Responsible for education, training, and building channel awareness of Intellectual Property rights

▪ Managed the entire process, from source to market, for some of the most profitable product lines of the company▪ Managed a $3 million budget through various purchasing functions and financial (demand and supply) forecasting▪ Designed and executed marketing strategies to improve sales and revenues management▪ Interacted with vendors to strategically coordinate product launches to ensure highest ROI▪ Introduced new strategic channel partners