Senior Manager Enterprise Applications
Current• Spearheaded implementation of Salesforce CRM across Nakheel Sales and Leasing domain and Integrations with Oracle ERP.• Part of digital transformation team to sketch out strategy and rollout online services, cloud migration, API management and Mobile apps services.• Provided directional leadership and Oracle Application-related IT architectural expertise to the development team for optimization in-terms of System Integrations, customizations, and extensions. Conducted systems design, feasibility and cost analysis, to recommend cost-effective cloud solutions. • Lead CRM initiatives to design customer segmentation and automate cross-channel marketing communication and generate leads across business domains.• Participate in designing customer digital journey across multiple customer services and set feedback survey.