Mohammad S. Email & Phone Number

Toronto, On, Ca

Canada

Montreal, Quebec, Canada

Toronto, Canada Area

• Play a key role in driving growth across two top GMV revenue-producing online categories for the Walmart E-Commerce business by optimizing SEO performance, crafting impactful organic traffic strategies, and identifying and spearheading key opportunities; achieved $7.4M in GMV revenue in FY22.• Maintain responsibility for supporting other priority categories across the site.• Align objectives and bridge communications with colleagues to produce and launch innovative SEO… Show more • Play a key role in driving growth across two top GMV revenue-producing online categories for the Walmart E-Commerce business by optimizing SEO performance, crafting impactful organic traffic strategies, and identifying and spearheading key opportunities; achieved $7.4M in GMV revenue in FY22.• Maintain responsibility for supporting other priority categories across the site.• Align objectives and bridge communications with colleagues to produce and launch innovative SEO strategies, resulting in 370M organic website visits and $853M+ in e-commerce revenue to date.• Earn recognition for consistently outperforming the annual goal of a ‘10’ position ranking for all managed categories; achieve an average rating of five or below on a regular basis.• Succeeded in achieving 2.26M organic clicks from Google searches for the seasonal category in 2021.• Leverage strong interpersonal skills to build and maintain positive working relationships with external agencies and internal stakeholders, including site merchandisers and buyers.• Employ knowledge of Botify, BrightEdge, SEMRush, Google Trends, and Ahrefs to analyze and produce impactful recommendations regarding website taxonomy, hierarchical optimizations, new product trends, category opportunities, and overall SEO health across managed categories.• Conduct research to maintain up-to-date knowledge of current and emerging industry trends as well as SEO standard practices.• Influence decision-making by preparing data-driven category performance reports for leadership teams.• Lead a team of SEO specialists, providing daily guidance and mentorship to maximize their potential while prioritizing their long-term career growth, ultimately elevating our SEO initiatives to achieve and maintain industry-leading optimization strategies.• Promote operational excellence by training, mentoring, and supporting new team members.• Develop and implement specifically tailored SEO strategies for each managed category. Show less

Toronto, Canada Area

• Held accountability for all paid digital media and agency relations for Today’s Shopping Choice (TSC), a brand of Rogers Media.• Generated $5M in e-commerce revenue within five days and boosted paid social media revenue by 2,730% over the previous year by launching paid media strategies for the Black Friday event.• Strengthened audience engagement and follow-through by composing eye-catching and compelling copy and headlines, resulting in improved click conversions for both… Show more • Held accountability for all paid digital media and agency relations for Today’s Shopping Choice (TSC), a brand of Rogers Media.• Generated $5M in e-commerce revenue within five days and boosted paid social media revenue by 2,730% over the previous year by launching paid media strategies for the Black Friday event.• Strengthened audience engagement and follow-through by composing eye-catching and compelling copy and headlines, resulting in improved click conversions for both seasonal and always-on campaigns. • Spearheaded the planning and execution of paid social media marketing strategies that boosted website order conversions by 112% YoY.• Recognized for campaign excellence with the 2018 Rogers Marketing Campaign of the Year for the TSC ‘Gift of Joy’ Christmas Campaign.• Expanded organic traffic opportunities by using WordPress to develop an SEO-focused blog for TSC, leading to a 23% increase in organic website traffic. Show less

Vaughan, Ontario, Canada

• Cultivated and maintained trust-based relationships with 10+ clients while delivering strategic guidance and oversight of paid, owned, and earned digital portfolios, including paid social media, website and content development, SEO/SEM, and blog management.• Charted the successful development of digital dashboards and customer profiles using Dynamics 365. These dashboards were instrumental in:- Monitoring performance across various marketing channels.- Tracking key performance… Show more • Cultivated and maintained trust-based relationships with 10+ clients while delivering strategic guidance and oversight of paid, owned, and earned digital portfolios, including paid social media, website and content development, SEO/SEM, and blog management.• Charted the successful development of digital dashboards and customer profiles using Dynamics 365. These dashboards were instrumental in:- Monitoring performance across various marketing channels.- Tracking key performance indicators (KPIs) and campaign effectiveness.- Segmenting and analyzing customer data for targeted campaigns.- Facilitated data-driven decision-making and campaign resource allocation.• Drove achievement of client KPIs by producing and launching strategic and creative digital campaigns.• Created wireframes and mockups while ensuring user friendliness and accessibility.• Demonstrated a strong ability to develop engaging, brand-aligned copy that effectively conveyed brand stories and tone while eliciting emotion among consumers.• Optimized and analyzed campaign performance by implementing A/B testing strategies.• Headed the design and development of 10+ fully functional, mobile-first, SEO friendly websites for clients using WordPress, Drupal and Shopify. Show less

Toronto, Canada Area

• Directly reported to the Vice President of Business Development and Strategy, ensuring a seamless flow of information and strategic alignment.• Spearheaded the development and meticulous maintenance of comprehensive customer databases and profiles, contributing to an enhanced and organized understanding of our clientele.• Pioneered the integration of our brand into the digital marketing landscape, encompassing responsibilities such as social media management, campaign… Show more • Directly reported to the Vice President of Business Development and Strategy, ensuring a seamless flow of information and strategic alignment.• Spearheaded the development and meticulous maintenance of comprehensive customer databases and profiles, contributing to an enhanced and organized understanding of our clientele.• Pioneered the integration of our brand into the digital marketing landscape, encompassing responsibilities such as social media management, campaign monitoring, Google Analytics, email marketing, SEO/SEM optimization, and more.• Led the conceptualization and execution of a brand-new company website, presenting compelling insights and solutions to key stakeholders for their evaluation and approval.• Executed thorough market research initiatives to identify untapped industries ripe for sales targeting, thereby cultivating valuable sales leads and opportunities.• Assumed responsibility for the oversight and development of all digital marketing channels, implementing innovative inbound marketing methodologies to optimize campaign management.• Drove the creation of compelling copy and blog content for various mediums, including company brochures, websites, and high-profile trade show events, ensuring a consistent and engaging brand voice.• Orchestrated the coordination of advertising, promotions, and marketing events, notably managing participation in events such as IIDEX Canada and the National Industry Expo to amplify our brand's presence and reach. Show less