Led the formulation and execution of comprehensive strategic plans, corporate communication strategies, and governance policies to guide organizational direction and compliance.Oversaw the organization and management of creative assets and branding initiatives across various retail locations and product lines, ensuring consistency and brand integrity.Evaluated research and development concepts to foster innovation and support business growth initiatives.Reviewed and refined company policies, processes, and procedures to enhance operational efficiency and streamline workflows.Developed and implemented digital marketing strategies for social media platforms, increasing brand visibility and audience engagement.Directed regional marketing efforts, optimizing brand positioning and enhancing market penetration.Maintained and optimized pricing strategies, product catalogs, contractual agreements, and CRM databases to support and enhance business operations.Led the development and digital transformation of the corporate website, aligning web presence with the company's growth objectives.Designed and executed advertising campaigns, including managing budgets and coordinating project timelines.Led recruitment initiatives for the creative team and provided mentorship to new hires, facilitating seamless integration and team cohesion.Conducted market analysis to identify emerging trends and business opportunities, driving strategic decision-making.Played a key role in implementing customer-centric services aimed at enhancing customer satisfaction and loyalty.Prepared and implemented digital transformation strategic plans to future-proof the organization and ensure long-term sustainability.Managed digital sales accounts with a focus on strengthening brand positioning and driving business growth.Identified, sourced, and developed strategic partnerships, social engagements, and advertising opportunities to create new revenue streams.

Conduct comprehensive market analysis to assess current industry trends and identifyopportunities for the company’s growth.Perform in-depth research to evaluate and recommend improvements across various aspects ofcompany operations.Facilitate the implementation of customer-centric services to enhance customer satisfaction andmeet evolving needs.Evaluate and optimize business practices to improve operational efficiency and effectiveness.Develop and implement strategic digital transformation plans to align with the company’s longterm goals.Design and execute digital marketing strategies for social media platforms to increase brandvisibility and engagement.

Spearhead the marketing and planning functions for the company, encompassing strategicplanning, corporate communication, governance, and research and development/innovationinitiatives.Coordinate the creation and branding of marketing materials across all shops and product lines.Assess and refine research and development proposals to enhance product innovation.Review and update policies and procedural processes to ensure alignment with corporateobjectives.Formulate and implement digital marketing strategies for Binaff’s social media platforms.Plan and execute regional marketing activities to drive brand visibility and engagement.Enhance internal communication strategies to foster improved collaboration among employees.Strengthen client communication channels to build and maintain strong business relationships.Manage pricing, product information, contracts, and CRM databases to ensure data accuracy andoperational efficiency.Develop and optimize the corporate website using digital transformation tools to enhance userexperience.Design and orchestrate the overall concept, budget, and timeline for advertising campaigns.Lead the recruitment process for the creative team, including hiring and mentoring new teammembers to ensure effective onboarding.

Oversee digital sales accounts to enhance brand positioning and drive growth: Manage digital sales accounts to strategically elevate brand visibility and facilitate sustained growth.Identify and cultivate new strategic partnerships, social engagements, and advertising opportunities: Source and establish key partnerships, foster social media interactions, and leverage advertising opportunities to create and expand revenue streams.Coordinate with internal departments to implement national advertising campaigns and plan global distribution: Collaborate with cross-functional teams to execute national advertising strategies, manage global distribution efforts, and optimize marketing databases.Develop and execute comprehensive marketing and eCommerce strategies: Formulate and implement both strategic and tactical marketing plans, focusing on driving customer acquisition and conversion rates.