With over 5 years of experience spanning retail, startups, and technology, I've consistently delivered results and adaptability.Currently a Category Manager, I led strategic initiatives and marketing plans, achieving a 4-fold revenue increase in a year. I excel in pricing and promotion strategies, optimising customer value and profits.My expertise extends to ATL & BTL campaigns, ensuring brand visibility and recognition. I've driven cost savings of 9% and a 97% quality control rate through vendor management.My strengths include strong interpersonal skills and leadership, emphasizing cross-functional collaboration. Let's discuss how I can contribute to your team's success.