Designing, implementing and overseeing all aspects of digital marketing campaigns; monitoring campaign planning, budgets, performance and growth• Google SEM Campaigns; defining campaign structures congruent with latest keyword match types, bidding strategies, ads and audiences’ best practices• Standard & Dynamic Display, YouTube and Shopping campaigns on Google• Facebook Website Conversion, Lead Generation, Catalog Sales, Traffic and Awareness based campaigns• Auditing the website taxonomy and implementing site wide conversion tracking via GTM• Integrating App measurement solutions like Google Analytics, Firebase and Appsflyer to help teams make data backed decisions• Collaborating & meeting with Google & Facebook teams on digital strategy, optimization, beta products, features, and case studies• Bringing in ideas for website improvements (UX,CX) and coordinating with the design and development team to implement the improvements• Monitoring Team Performance and conducting evaluations. Accomplishing staff results by communicating job expectations and appraising job results

• Designing, implementing, and overseeing all aspects of digital marketing campaigns; monitoring campaign planning, budgets, performance, and growth• Executing and Optimizing Standard & Dynamic Display and YouTube campaigns on Google• Facebook Campaigns: Executing and Overseeing Website Conversion,Lead Generation, Traffic, and Awareness based campaigns for the clients• UAC-based Application install and in-action campaigns on Google• Bringing in ideas for website improvements (UX, CX) and coordinating with the design and development team to implement the improvements• Strategizing , executing , and managing paid Google Ad Campaigns from conception to creation to execution and analysis

• Measured and report performance of all lead generation campaigns, and assessed against ROI and KPIs.• Prepare detailed campaign reports and innovative digital marketing strategies,Communicating key findings and campaign status to senior management.• Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.• Collaborated with internal departments to build digital experiences and achieve marketing goals.• Collaborating with Google & Facebook teams on digital strategy, optimization, beta products, features, and case studies

• Generate/secure new/existing business prospects.• Assisted in planning marketing and branding objectives whilst ensuring brand messages are consistent• Expand on product solutions and offerings based on analysis and feedback• Organize knowledge sharing sessions with sales team to create awareness and market penetration.• Analyze market trends and recommend changes to marketing and business development strategies • Oversee creation and delivery of press releases, advertisements, and design of print ads.• Negotiating contracts with vendors & distributors to manage product distribution. Establishing distribution networks• Engaging local community with CSR initiatives

- Forming opinion on creditworthiness through in depth analysis of underlining fundamentals - Assesment of the impact of risks associated with entities- Evaluation of management quality by skillful analysis of various qualitative factors- Rigorous quantitative analysis of investments undertaken by corporate & financial institutions - Formulated presentations on industry related news and reports