Mohammad Umar Draz Khan Email & Phone Number

Lahore, Punjab, Pakistan

• Designing, implementing and overseeing all aspects of digital marketing campaigns; monitoring campaign planning, budgets, performance and growth
• Google SEM Campaigns; defining campaign structures congruent with latest keyword match types, bidding strategies, ads and audiences’ best practices
• Standard & Dynamic Display, YouTube and Shopping campaigns on Google
• Facebook Website Conversion, Lead Generation, Catalog Sales, Traffic and Awareness based campaigns
• Auditing the website taxonomy and implementing site wide conversion tracking via GTM
• Integrating App measurement solutions like Google Analytics, Firebase and Appsflyer to help teams make data backed decisions

Lahore, Punjab, Pakistan

• Designing, implementing, and overseeing all aspects of digital marketing campaigns; monitoring campaign planning, budgets, performance, and growth
• Executing and Optimizing Standard & Dynamic Display and YouTube campaigns on Google
• Facebook Campaigns: Executing and Overseeing Website Conversion,Lead Generation, Traffic, and Awareness based campaigns for the clients
• UAC-based Application install and in-action campaigns on Google
• Bringing in ideas for website improvements (UX, CX) and coordinating with the design and development team to implement the improvements
• Strategizing, executing, and managing paid Google Ad Campaigns from conception to creation to execution and analysis

Lahore, Punjab, Pakistan

• Measured and report performance of all lead generation campaigns, and assessed against ROI and KPIs.
• Prepare detailed campaign reports and innovative digital marketing strategies,Communicating key findings and campaign status to senior management.
• Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
• Collaborated with internal departments to build digital experiences and achieve marketing goals.
• Collaborating with Google & Facebook teams on digital strategy, optimization, beta products, features, and case studies

Lahore

• Generate/secure new/existing business prospects.
• Assisted in planning marketing and branding objectives whilst ensuring brand messages are consistent
• Expand on product solutions and offerings based on analysis and feedback
• Organize knowledge sharing sessions with sales team to create awareness and market penetration.
• Analyze market trends and recommend changes to marketing and business development strategies
• Oversee creation and delivery of press releases, advertisements, and design of print ads.

Lahore

- Forming opinion on creditworthiness through in depth analysis of underlining fundamentals - Assesment of the impact of risks associated with entities- Evaluation of management quality by skillful analysis of various qualitative factors- Rigorous quantitative analysis of investments undertaken by corporate & financial institutions - Formulated.

Master Of Business Administration (Mba), Marketing

Bsc Hons, Economics & Statistics

A Levels, Economics,Accounting And Mathematics

O-Levels, Economics,Accounting,General Mathematics,Additional Mathematics,Physics,English And Computer Studies