I am a digital media professor with a deep commitment to translating the power of data and technology into meaningful change for businesses, organizations, and educational institutions. With years of experience in journalism and media research, my career has been dedicated to helping others understand and apply data insights, generative AI, and analytical tools to drive impactful narratives and informed decision-making.At the University of New Mexico, I teach courses on data-driven media, artificial intelligence, computational text analysis, social media, and journalism—empowering media professionals and future leaders to navigate and leverage today’s data-rich, technology-driven landscape. Through my work, I’ve developed a unique skill set that combines the rigor of academic research with practical expertise in applying data and AI to real-world challenges.Over the years, I’ve had the privilege of exploring various ways data can be applied to tackle complex issues, from enhancing digital communication strategies for small businesses to helping organizations address misinformation and optimize their impact.With a critical eye and a drive for innovation, I am always eager to explore how media, data analytics, and AI can be used to address the unique needs of small businesses, non-profits, and educational institutions. Whether you are looking to understand your audience more deeply, tell compelling stories, or optimize your strategy with data, I am here to help make sense of the evolving digital landscape and navigate it effectively.