● Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue● Conducting Keyword Market Research on target markets' searching habits● Developing and optimizing meta tags● Social Media Optimization and Marketing● Developing SEO standards for usability design and coding● Using ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various portals● Developing, generating and interpreting periodic campaigns performance reports using web analytics● Developing and managing link-building campaigns Making appropriate comments on relevant, do-follow blog sites to procure backlinks● Exploring new online resources for generating backlinks● Brand name awareness