◦ Leading an international PR agency that serves B2B brands, influencers, and industries including real estate, doctors, and political agents, both regionally and globally.◦ Secured media placements in top-tier publications such as Business Insider, Arabian Business, Forbes, and The Wall Street Journal, with a 100% success rate in publication approval.◦ Our process is seamless, delivering results in days. ◦ We can extract 5+ tailored essays from a single questionnaire and place them in all desired magazines, ensuring strategic storytelling and enhanced visibility.◦ Reversed PR provides bespoke solutions, handling complex editorial guidelines to ensure fast, guaranteed media exposure for brands.◦ Specialize in scalable PR strategies, empowering brands to grow through high-traffic media placements that establish authority and trust.

◦ Assisted over 500 students in navigating and adapting to life in Brussels.◦ Developed and implemented strategic plans to foster community growth and enhance engagement.◦ Led event planning initiatives, creating impactful experiences that strengthen student networks and support systems.◦ Contributed to community building through organized social, academic, and cultural events that promote inclusivity.◦ Directed community driving initiatives to enhance student participation, unity, and collaboration within the Brussels Navigator community.

◦ AI-Integrated Development: Significantly contributed to the creation of the Learn2B system, leveraging AI technologies like ChatGPT to enhance interactivity and content delivery for GDPR, cybersecurity, and patient data compliance training.◦ Innovative Training Solutions: Supported the deployment of scenario-based learning modules that simulate real-world compliance challenges. These modules utilize AI to create engaging and practical experiences that resonate with healthtech professionals.◦ Risk Management: Utilized AI to design training approaches that decrease compliance risks, making training accessible and actionable, thereby mitigating potential fines and enhancing regulatory adherence.◦ Marketing and Engagement: Aided in the development of the "Compliance Training That Doesn't Suck" campaign, utilizing AI insights to shape strategies that significantly improve client engagement and content relevance.◦ Project Support and Content Maintenance: Assisted in managing project timelines and ensuring continuous improvement of training materials using AI tools, keeping content up-to-date with the latest healthtech regulations and technologies.

◦ Brand Development: Led the creation and deployment of Meme Lekker's online presence, designing the website and t-shirt graphics to establish a distinctive brand identity. Implemented Shopify to build a functional ecommerce platform enhancing customer shopping experience.◦ Digital Marketing Strategy: Developed and executed digital marketing plans using Meta Business Suite and Buffer. Managed Facebook ad campaigns that improved brand visibility and increased user engagement.◦ Branding Strategy: Currently directing the early stages of a comprehensive branding strategy to solidify Meme Lekker's position in the Belgian market. This includes planning, creative direction, and ongoing market response analysis.◦ Operational Management: Oversee daily operations, coordinating web design and marketing efforts to ensure they meet the company's goals. Analyze performance data to refine marketing and operational strategies, aiming for improved outcomes.

◦ Application Assistance: Aided international university representatives in completing application forms for students, ensuring accuracy and compliance with admission standards.◦ Oversight and Coordination: Managed the entire application process, including document translation and data management, for the University of Surrey during a key recruitment event.◦ Data Management Expertise: Maintained meticulous records using Excel, organizing and analyzing applicant information to streamline the admissions process effectively.

◦ Contributed to the creation of Corrective Action Plans (CAPs) to address educational challenges, tailoring solutions to meet the specific needs of students and the education sector.◦ Developed creative solutions to improve educational engagement, such as introducing the Netflix study account concept, which enhanced accessibility and made learning more interactive for students.◦ Assisted in executing national initiatives aimed at enhancing education across Jordan by supporting strategic planning and refining marketing efforts to reach wider audiences.◦ Acted as a liaison between management and students, ensuring that student needs were effectively communicated and addressed in the development of educational programs.

◦ Promise Welfare Society, led by HRH Princess Alia Tabbaa, focuses on supporting underprivileged families and educational opportunities for students across Jordan.◦ Contributed 100 hours to survey work and fundraising for children in need.◦ Raised awareness about the charity’s mission in school events.