I'm the Abu Dhabi Market Leader at IBM, overseeing business expansion across various verticals and technology portfolios. My role involves leading IBM's go-to-market strategy and sales execution in Abu Dhabi, executing sales initiatives in line with our growth strategy. I play a key role in aligning the strategic initiatives of Abu Dhabi Emirate with IBM's offerings, contributing to the region's technological and business advancement.

Leading cloud platform sales and business development for key accounts in government and telecommunication.Responsibilities- Owning client C-level relationship and sales of Oracle Technology and Cloud solutions.- Leading and negotiating key government agreements.- Building winning consortiums of partners to target complex deals.- Establish and maintain relationship with strategic channel partners.- Maintain customer satisfaction and success.- Account planning and reviews.- Organizing targeted customer awareness sessions and seminars.- Leading complex deals and proposals.- Propose unique and innovative solutions.

Leading sales and business development activities for government and telecommunication customers in Abu Dhabi Emirate.Responsibilities- Owning the client relationship and sales of IBM software.- Establish and maintain relationship with strategic channel partners.- Oversee running implementations of IBM software- Organizing targeted customer awareness sessions and seminars.- Analyzing customer business requirements.- Leading complex opportunities and proposals.- Propose suitable solutions and innovative ideas for the customer.- Differentiate the proposed solution from competitors’. - Plan and execute winning PoCs.

Key Account Manager for one of the biggest Telecom service providers in KSA.Focusing on the following areas:- Business Process Management BPM- Enterprise Application Integration EAI- SOA- Enterprise Content Management- Portal and Collaboration- Enterprise Applications- Mobile Applications- Knowledge Management- Enterprise Resource Planning ERP- SDLC Governance (Requirements Management, A&D, Implementation, QA, Configuration & Change Management and Deployment)- Model-Driven-Architecture- Solutions Architecture / Analysis and Design (UML)- Security- Telecom Solutions such as:o OSS: Billing, Mediation, Provisioningo BSSo MVNO/E

Project: Technology Modernization and SDLC GovernanceThis Project has two main goals:1-Technology Modernization;a.Build a new architecture for customer’s IT based on SOA, Portal and Process Automation.b.Enforce usage of Model-Driven-Development.c.Products: WebSphere Portal 6.1, WebSphere Process Server 6.1 and Websphere Portlet Factory.2-SDLC Governance;a.Apply RUP best practices on the SDLC.b.Utilize appropriate products for enabling the development process.c.Define appropriate template for each discipline of SDLC.d.Products: Rational RequisitePro, Rational ClearCase, Rational ClearQuest, Rational Software Architect, Rational Application Developer, Rational Functional Tester, Rational Manual Tester and Rational Performance Tester.

Systems architecture, analysis and design, UML modeling, establishing a Model-Driven-Architecture (MDA) & Model-Driven-Development (MDD), building of design-time systems integration in addition to systems reverse engineering.

-Writing the functional specifications for integration services.-Design the detailed specifications of the system.-Development of the most complicated services.-Conducted discussion sessions with client system analysts, business analysts and end users to identify the business and technical needs and negotiate suggested designs in order to finalize the required specifications.-Handle the clients’ different channels of communication-Responsible for the planning and implementation of solutions within deadlines set for team and self-Build engineering

Project: Branch Automation System for a leading Jordanian bank (Housing Bank for Trade and Finance).Team Size: 40The purpose of this project was to replace the old front-end system of the bank by implementing a new one and integrate with the current backend system (IBM mainframe-based).Development has taken place on client's site using a packaged solution based on J2EE technology powered by the international leading company in providing solutions for financial applications (S1 Corporation www.s1.com).