▪ Ideation & Research: Conduct Secondary Research to understand market trends, identify gaps and come up with ideas that help perfectly Position the Brand and align with Brand Values.▪ Formulation & Sampling: Work closely with R&D to formulate the First Sample in sync with desired texture, scent, color and effectiveness while ensuring that the product meets Quality Standards and is safe to use.▪ Packaging & Design: Advising clients on Packaging that is well suited in terms of Dispensability, Cost, Transportation, Compatibility, Sustainability and Aesthetic and more importantly reflects Brand Identity.▪ Costing & Price Negotiation: Calculate production cost by consolidating costs of raw materials, packaging, labor, shipping, and other overhead expenses and help set a competitive MRP considering various costs and cost influencing elements.▪ Regulatory Compliance & Testing: Collaborate with Regulatory & QC Teams to review formulations, labels, and claims for compliance with local and international regulations while considering FDA, INCI, FSSAI, GMP, ISO, MSDS, COA etc.▪ Production Planning & Coordination: Oversee Manufacturing Process and coordinate with production team at every stage, monitor production to avoid possible delays and defects while ensuring alignment of TAT with Product Launch.

▪ Prospecting & Research: Conducted Secondary Research on D2C Brands, majorly in Beauty & Personal Care Industry to understand their potential for partnership for a mutual benefit.▪ Outreach & Onboarding: Generated leads & booked exploratory calls while leveraging tools like LinkedIn Sales Navigator, Lusha, ZoomInfo and Apollo.io and ultimately onboarding them at TATA 1mg platform.▪ Proposal & Offering: Designed Proposals for Brands and discussed offerings such as Shelf Space, BTL Promotion, In Store TV Ad. and Cross Selling with the help of in store team etc.▪ Planning of BTL Activation: Assisted in monthly planning of Offline BTL Activation such as RWAs, Societies, Malls, Schools, Hotspot Activities, Store Launch, Occasional Events etc. for Delhi-NCR-Gurugram with the help of a Gantt Chart.▪ Execution & Monitoring of BTL Activities: Managed end to end execution; creating weekly Team Roster, ensuring Inventory Deployment, alignment of team etc. while monitoring the expenses and recording GMV generated from each activity.