Mohammad Ahsen (Socially Ahsen) Email & Phone Number

Calgary, AB, CA

Customer Maps helps businesses with digital transformation and enhanced online brand experiences that drive growth. We are a strategic partner, who collaborates with brands to continuously innovate digital experience and help implement digital strategy. At Customer Maps, we specialized in Digital Transformation including Omni Channel Digital Marketing.

Calgary, Alberta, CA

• Overseeing digital channel, promotional campaigns, retail and ecommerce growth.
• Accomplish department objectives by managing team- planning & evaluating department activities.
• Maximizing retail & ecommerce profitability, setting/meeting sales targets, including implementing innovative industry best practices.
• Accomplish financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective action.

Herzogenaurach, Bavaria, DE

• Responsible for framing Digital Marketing Calendar ensuring commercial & brand objectives are met.
• Create & implement national level digital & store campaign strategy, visual merchandising direction and transitions of global best practices to enhance overall consumer experience.
• Implemented new tactics to enhance customer digital & physical journey to achieve multi-fold business objective (a) traffic (b) conversion (c) ATV & other KPIs impacting distribution, promotion and pricing of products.
• Manage budget planning, allocation & period reporting, develop & manage vendors for cost efficiency and quality control.
• Organise update on campaign,product launch, KPI score and business partner specific achievement or challenges.
• Manage Agency deliverable on digital & retail requirements, seasonal campaigns & story telling tools.

Herzogenaurach, Bavaria, DE

• Owner of the group’s merchandising strategy, with complete responsibility of product assortment in EBO & Key accounts channels, and ensuring that the buy plan is in alignment with consumer trends/sales targets.
• Influence store profitability and Sell out (secondary) target achievement for all stores by organizing discussion with retail team, partners and minutely analyzing performance.
• Monitoring KPI’s (Sell thru, Category contribution, Best Sellers, Poor sellers, ATV, UPT etc.) and initiating corrective actions.
• Prepare a Retail Process Repository, a structure of key processes like Store Opening Plan, Model Store Implementation, Visual Merchandising implementation, Campaign Planning Store Clusterization Process etc.
• Orchestrate team building, recruitment, set objectives, prepare development plan & review performance.

Rottendorf, Würzburg Area, DE

• Responsible for formulation of seasonal business plan for brand involving category, merchandising, retail operation and marketing inputs.
• Accountable for merchandising strategy, with complete responsibility of the product assortment in EBO & Key accounts channels, and ensuring that the buy plan is in alignment with sales targets
• Synchronized various consumer activation, sales promotions and seasonal EOSS with product and brand strategy.Owner of store sell out targets and store P&L.
• Managed store communications, VM and Planograms basis current retail theme for uniform customer experience.

Emeritus Certificate, Digital Strategies For Business: Leading Next Generation Entreprize, Digital Transformation And Digital Strategies

Master’S Degree, Fashion Management

Post Graduate Program In Management, General Management

Digital Marketing Specilization, Digital Marketing

Google Digital Marketing & Ecommerce Professional Certificate