Mohammad Alabdullah Email & Phone Number

Jordan

Levant

Levant

- PR & Media Relations- Digital & ECommerce strategies- Corporate and Brand marketing communications- Corporate Social Responsibility- Team and People Management- Strategic Communication with partners, clients and end customers

Amman Governorate, Jordan

Brand Marketing division management in terms of ATL, BTL, digital, and Corporate Social ResponsibilityInternal & External communications support to HR, by establishing initiatives with 3rd parties (NGOs) related to enabling local communities and CSR in order to grow employees potential as active members in their local markets.

Amman Governorate, Jordan

Setting the digital strategy for all Samsung products on Social Media, Website, local and regional digital media

Levant

Digital & Home Appliances Department

Levant

1.Developing the Social Media Strategy a. Content Strategy b. Growth Strategy c. Reach Strategy2.Integration with the Public Relations department for all projects3.Managing Social Media Sites through agency a. Daily posts & interaction with fans/followers b. Ensuring that all messages are timely and relevant to LG events, new product launches..etc c. Responding to customer complaints 4.Implementing Social Media Campaigns a. Seasonal Contests [Ramadan, Christmas] b. Growth Contests c. Product Awareness & Educational Campaigns5.Online Crises Management a. Responding to angry customers b. Converting negative conversations into positives ones.6.Bloggers Relationship Management a. Tweet-ups Management b. Building relations with bloggers c. Educate bloggers about LG products through campaigns tailored for this purpose7.Budget Management for all online related activities 8.Managing LG Levant Website a. Ensuring that the website in up-to-date b. Search Engine Optimization9.Promote Social Media Internally

1. Responsible for the online and print communication for the cluster officesa. Local & regional media planning & buying b. Marketing materials / Collateral printing (Brochures, business cards, roll up banners … etc)c. Competitive research and analysis d. The only point of contact with shipping associations to retrieve market share related data2. Handling all PR activities through the center office in Copenhagen.a. Establishing & maintaining relations with local and regional media b. Handling the Cluster Top Interviews with the maritime magazines3. Managing the roll out of the new corporate identity through the center office in Copenhagen4. Managing the cluster events a. Focus Groupsb. Customer Dinnersc. Cocktail Receptionsd. Responsible for all staff engagement related activities i. Team building activities ii. End of year eventsiii. Field trips to port and vessels5. Handling all online related activities a. Internet & Intranet websites content management b. Online media planning & buyingc. Banners CTR monitoring and reportingd. Linking campaigns with the sales team system to monitor generated volume6. Internal & External communications

1. Developing & executing the e-communication strategies 2. Performing competitor analyses for the various projects 3. The complete life-cycle of online media planning & buying (local, regional and international)4. Working closely with the brand managers to properly reflect the different Saraya brands online5. Coordinate with other marketing functions such as research, CRM, and sales to gather and analyze data through Saraya's websites and provide critical data for strategic decision making6. Working closely with the research department to get customers’ insights through online surveys7. Constantly provide recommendation to enhance the e-communications channels (web and email) and identify opportunities for improvement 8. Interpret traffic statistics to determine effectiveness of overall web presence 9. Websites requirements planning and building and then execution through third parties10. Strong familiarity with banner ad sizes, capabilities, and technologies 11. Maximizing the email campaigns content impact and undertaking relevant analysis 12. Perform search Engine Marketing13. Manage the day to day relationship with relevant solution provider(s)14. Evaluate emerging technologies and contribute to business case development-----------------Conferences & Training Courses-------------------------• May/2007 MSN Arabia Symposium – Elgouna - Hurghada – Egypt• March/2008 AMEinfo.com Digital Marketing Conference – Dubai - UAE• May/2008 MSN Arabia Symposium – Marsa Alam – Egypt• July/2008 Public Speaking Skills – Saraya Premises

1. Acted as a supporting liaison between the clients and development team 2. Gathering & understanding the clients' requirements based on their needs in order to develop a long term relationship3. Learning the client's industry and acting as a trusted web advisor4. Building and enhancing the relationship with the different accounts at hand

Cme, Marketing

Certificate, Event Management Certificate

The Event Management Certificate Program is the founding member of the International Consortium of Event Management Programs. This.

Bachelor'S Degree, Software Engineering