Mohammad A. Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Sydney, Australia

- Responsible for leading the site strategy and building product roadmap.- Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased overall sales by 35%, reduced bounce rate by 32%.- Using GA to monitor and report website data and to improve conversion rate and site ranking on SERP for SEM using GSC (Google Search Console) and many other tools.- Performing A/B testing to improve user experience and conversion rate.- Running google ads campaign, EDM campaigns and creating targeted custom audience using Facebook pixels for SMM.- Liaising with internal and external stakeholders for website delivery and enhancements.- Responsible for site analytics and testing to drive growth for ecommerce KPIs.- Managing the eBay store.- Ensuring FY budgets, KPIs and NPS results for Dymocks Online are met in accordance with the set guidelines.- Hiring and firing staff, while ensuring they are trained in performing daily tasks.- Reviewing large invoices to ensure P/L statements are accurate.

Sydney, Australia

- Determine digital solutions for brands, aligned with their individual strategies.- Accountable for a multitude of website development and maintenance (php, WordPress, asp.net etc).- Gather business requirements, interpreting brand objectives and help team translate these into scoping documents for external development agencies.- Performing website analysis by retrieving data for optimal results.- Provide professional reporting and insightful documentation to stakeholders as required.- Recommend best practice update to eCommerce stack with an emphasis on compliance and security.- Analysing CTR and Conversions using GA and Facebook Analytics.- Ensuring every website fulfils the security recommendations by proving SSL through their individual web hosting providers.- Ensuring different segments on the website are developed using standard best practice.- Support shared services with eCommerce team and collaborate with technical team to drive key business initiatives.

Sydney, Australia

- Extracting customer data from Cognos and maintaining it. - Interpreting data for Platinum customers and providing reports to senior analyst to target key audience.- Analysing results using statistical techniques.- Liaising with Senior Data Analyst in developing and implementing data analysis, data collection systems and other strategies that optimise statistical efficiency and quality.

Sydney, Australia

- Training IT consultants on CRM softwares. - Coordinating with offshore engineers regarding new CRM software designs.- Reviewing and assessing CRM platform enhancements results.- Liaising with Quality Assurance analysts to interpret performance of IT consultants using the CRM tools.- Holding weekly meetings with consultants and gathering feedback.

Sydney, Australia

- Guiding the team on resource requirements and assisting senior PMO by documenting and preparing necessary presentation materials for meetings.- Defining clear targets, objectives and communicate them to other team members.- Assessing project risks and provide solutions where applicable.- Conducting and documenting weekly project status review for higher management.- Managing deliverables, calendars, and expense reports for Senior Project Managers.

Master Of Information Systems, Information Technology

Graduate Diploma, Information Technology